Category: Culinary Travel

  • Bar Chimera: Why Simon Kim’s Most Ambitious Concept Isn’t Just Another Cocktail Bar

    Bar Chimera: Why Simon Kim’s Most Ambitious Concept Isn’t Just Another Cocktail Bar

    Bar Chimera interior at 550 Madison in New York City featuring the martini, whiskey, and wine bar by Simon Kim.

    Simon Kim’s Most Ambitious Restaurant Might Not Be a Restaurant at All

    By Richard Jarocki

    I’ve spent years chasing great bars.

    Not just famous bars.

    Bars where the people behind them obsess over every detail. Places where cocktails aren’t simply mixed—they’re engineered. Where the wine list isn’t there because it has to be, but because someone genuinely loves wine. Where whiskey isn’t an afterthought sitting on a back shelf.

    Over the past several years, I’ve made it a point to seek out some of the world’s most respected cocktail bars. Whether they’ve earned a place on the World’s 50 Best Bars list or built their reputation another way, the best ones all have something in common.

    They know exactly what they want to be.

    Some are martini bars.

    Some are whiskey bars.

    Some are wine destinations.

    Bar Chimera asks a different question.

    Why choose?

    Instead of dedicating itself to one beverage program, Simon Kim and the Gracious Hospitality team built a concept around three completely different ones.

    After spending an evening there, I don’t think Bar Chimera is trying to become New York’s next great cocktail bar.

    I think it’s trying to redefine what a luxury bar can be.


    Three Bars. One Philosophy.

    Before I even ordered my first drink, the menu explained exactly what Bar Chimera wanted to be.

    The Chimera is a mythical creature with three heads.

    At Bar Chimera, those three heads become Martini. Whiskey. Wine.

    Three completely independent beverage programs.

    One room.

    One philosophy.

    Study.

    Practice.

    Repetition.

    I don’t normally spend much time reading the introduction inside a menu.

    This one was different.

    It wasn’t trying to sell me anything.

    It was explaining the philosophy behind the room I was sitting in.

    After spending several hours there, I realized it wasn’t just clever writing.

    Everything about Bar Chimera reflects that philosophy.

    Nothing feels accidental.

    Nothing feels added simply because guests expect it.

    Every bottle, every drink, every detail feels intentional.


    More Than a Beautiful Space

    Great restaurants and bars don’t happen by accident.

    The room matters.

    The neighborhood matters.

    The building matters.

    Bar Chimera occupies the ground floor of 550 Madison Avenue, one of Manhattan’s most recognizable office towers.

    Originally designed by architect Philip Johnson and completed in 1984, the building helped define the postmodern movement in architecture. After an extensive restoration, it has become one of Midtown’s most impressive addresses once again.

    Walking into Bar Chimera, it’s easy to understand why Simon Kim chose this location.

    The soaring ceilings immediately change the atmosphere.

    Instead of feeling tucked away inside another dark cocktail bar, the room feels open.

    Relaxed.

    Confident.

    Towering shelves display hundreds of bottles without overwhelming the space.

    Warm lighting replaces the dark speakeasy aesthetic that has become almost expected in New York.

    I found myself looking around the room almost as much as I looked at the menu.

    That’s rare.

    Most bars are designed around what happens behind the bar.

    Bar Chimera feels like it was designed around the entire experience.

    The architecture.

    The lighting.

    The service.

    The beverage programs.

    The food.

    Everything works together.

    For me, luxury isn’t defined by marble floors or expensive bottles sitting on shelves.

    It’s about creating an environment where every detail feels considered.

    Bar Chimera accomplishes that before your first drink ever reaches the table.


    This Isn’t Just Another Cocktail Bar

    I’ve visited bars where the cocktails are the entire attraction.

    I’ve visited others where the wine program overshadows everything else.

    I’ve been to whiskey bars where the back wall alone is enough to keep you occupied for an hour.

    Bar Chimera somehow combines all three.

    That’s much harder than it sounds.

    Building an excellent cocktail menu is difficult.

    Building one of New York’s deepest wine programs is difficult.

    Building a whiskey collection that serious collectors can appreciate is difficult.

    Trying to do all of them under one roof usually means something gets overlooked.

    That never happened during my visit.

    Every beverage program feels like it could stand on its own.

    Together, they create something that doesn’t really fit into a single category.

    Restaurant.

    Cocktail bar.

    Wine destination.

    Whiskey bar.

    Bar Chimera manages to be all of them.


    The Martini Program

    Bar Chimera takes martinis more seriously than almost anywhere I’ve visited.

    The menu explains something most people never think about.

    Nearly twenty-five percent of every martini is water from melting ice.

    Instead of accepting whatever dilution naturally occurs, Bar Chimera filters and re-mineralizes the water used for its martini ice to achieve exactly the balance they want.

    That tells you everything you need to know.

    This isn’t a place trying to make a good martini.

    It’s trying to perfect one.

    Then comes the customization.

    Different spirits.

    Different vermouths.

    Different garnishes.

    Every decision feels intentional.

    If you’re looking for something truly extravagant, the full cocktail menu includes the Vintage Vault Martini, priced at $275.

    Whiskey drinkers aren’t left out either.

    The Big Pappy, built around Pappy Van Winkle 12 Year, also commands a $275 price tag.

    Most guests won’t order either one.

    That’s not really the point.

    They’re there because Bar Chimera isn’t trying to build an ordinary beverage program.

    It’s building one with virtually no ceiling.

    And somehow, after spending time with the martini menu, I found myself just as excited to turn the page and see the wine list.

    Then Comes the Wine

    Most cocktail bars have a respectable wine list.

    Bar Chimera has one of the most serious wine programs in New York.

    More than 50 wines by the glass.

    More than 1,200 bottles.

    Champagne.

    Burgundy.

    Bordeaux.

    Piedmont.

    Tuscany.

    California.

    Whether you’re looking for a grower Champagne, a mature Bordeaux, or a Barolo you’ve only read about, there’s a good chance it’s somewhere on this list.

    Even if you never order a glass, reading through the wine program tells you what kind of establishment this is.

    They aren’t trying to satisfy wine drinkers.

    They’re trying to impress them.

    Then I turned another page.

    Madeira.

    Not one bottle.

    Not a small section.

    An actual Madeira program featuring vintages dating back to 1835.

    That’s the kind of detail most guests will never notice.

    To me, it says everything.

    Nobody builds a Madeira collection like that because they think it will sell every night.

    They build it because they love wine.

    That’s the difference.


    The $95 Dinner Is Calling Me Back

    One thing I appreciated is that Bar Chimera gives guests another option besides ordering everything à la carte.

    For $95 per person, they offer a curated dinner that includes freshly baked salt bread with whipped honey butter, a selection of hors d’oeuvres, your choice of entrée, and sides.

    Considering the quality of the kitchen and the ingredients being used throughout the menu, I actually think it’s one of the best values in the restaurant.

    I wasn’t particularly hungry that evening.

    Instead of committing to the full dinner, I decided to order a handful of dishes that had been on my list since Bar Chimera opened.

    Looking back…

    That may have been my biggest mistake.

    Because after tasting what I did, I immediately started thinking about everything I wanted to come back and try.


    A Dozen Oysters

    Whenever I visit a restaurant that takes seafood seriously, oysters are almost always my first order.

    This night was no different.

    I ordered a dozen.

    Six East Coast.

    Six West Coast.

    I’ve always enjoyed comparing the two side by side.

    The East Coast oysters delivered exactly what I expected.

    Bright.

    Briny.

    Clean.

    With a firmer texture that I usually gravitate toward.

    The West Coast oysters were noticeably creamier.

    Slightly sweeter.

    More delicate.

    Neither style is better.

    They’re simply different expressions of exceptional oysters.

    Sometimes luxury isn’t about adding expensive ingredients.

    Sometimes it’s about finding pristine ingredients and letting them speak for themselves.

    Bar Chimera understands that.


    The 24 Karat Golden Nuggets

    Then came one of Simon Kim’s most recognizable dishes.

    The 24 Karat Golden Nuggets.

    Originally introduced at COQODAQ, they’ve become one of the signature dishes guests associate with his restaurants.

    When you first hear the description, it almost sounds ridiculous.

    Chicken nuggets.

    Crème fraîche.

    Caviar.

    Then you take a bite.

    The chicken is unbelievably crisp.

    The crème fraîche adds richness without becoming heavy.

    The caviar provides bursts of salinity that somehow make the entire dish work.

    It’s playful.

    It’s luxurious.

    Most importantly…

    It’s fun.

    That’s something Simon Kim consistently does well.

    He isn’t afraid to take familiar comfort food and elevate it, but he never loses what made it enjoyable in the first place.

    I’d order them again without hesitation.


    The A5 Blackjack Sandwich

    Then came the dish I’d been looking forward to the most.

    The A5 Blackjack Sandwich.

    Kagoshima A5 Wagyu.

    Périgord black truffle.

    Milk bread.

    Truffle aioli.

    At $150, it isn’t cheap.

    Nor should it be.

    The obvious question is…

    Is it worth it?

    For me…

    Absolutely.

    But it also depends on what you’re looking for.

    If you’re comparing it to the best steak sandwich at your local restaurant, you’ll probably never understand the price.

    That’s not what this is.

    You’re paying for some of the finest beef produced anywhere in the world.

    Fresh Périgord black truffle.

    Excellent bread.

    And a kitchen with the confidence not to overcomplicate ingredients that don’t need improving.

    Every bite is unbelievably rich.

    The milk bread somehow manages to support the intensely marbled Wagyu without disappearing beneath it.

    The truffle enhances the beef instead of competing with it.

    Luxury dining isn’t always about making food more complicated.

    Sometimes it’s about sourcing ingredients that are almost impossible to improve upon.

    If you’ve experienced A5 Wagyu before, the price starts to make sense.

    If you haven’t…

    $150 for a sandwich will probably sound crazy.

    Neither opinion is wrong.

    I just know this…

    If I walked back into Bar Chimera tomorrow…

    I’d order the Blackjack Sandwich again.

    Without hesitation.

    That’s probably the biggest compliment I can give it.

    Not because I left hungry—I didn’t.

    Because after tasting what I did, I wanted to keep exploring the menu.

    I wanted the charcuterie.

    The crispy octopus.

    The crispy mushroom fries.

    The $95 Dinner at Chimera.

    And another Blackjack Sandwich.

    To me, that’s the sign of a great kitchen.

    Not one dish that gets all the attention.

    A menu that makes you want to keep coming back.

    Simon Kim’s Formula

    One thing I’ve noticed after visiting Simon Kim’s restaurants is that they all share the same philosophy.

    Whether it’s COTE, COQODAQ, or now Bar Chimera, none of them are trying to reinvent fine dining simply to be different.

    Instead, they take familiar ideas and execute them at an exceptionally high level.

    A Korean steakhouse becomes the first Korean steakhouse in the United States to earn a Michelin star.

    Chicken nuggets become Golden Nuggets topped with crème fraîche and caviar.

    A cocktail bar becomes three completely independent beverage programs under one roof.

    Nothing feels forced.

    Nothing feels gimmicky.

    Every concept has a clear identity.

    That may sound simple, but it’s surprisingly difficult to pull off.

    Too often, restaurants try to be everything to everyone and end up excelling at nothing.

    Bar Chimera takes the opposite approach.

    It builds three world-class beverage programs and gives each one enough attention to stand on its own.

    After spending an evening there, I don’t think Bar Chimera is trying to be New York’s best martini bar.

    Or its best whiskey bar.

    Or its best wine bar.

    It’s trying to prove those three experiences can exist together without compromising any of them.

    From where I was sitting…

    I think Simon Kim accomplished exactly that.


    Why I’ll Be Back

    The funny thing about Bar Chimera is that I never felt like I finished the experience.

    I felt like I had just started it.

    That’s rare.

    Most restaurants give you the feeling that you’ve seen the highlights after one visit.

    Bar Chimera does the opposite.

    It makes you curious about what you missed.

    The next time I go back, I’m doing it differently.

    I’m ordering the $95 Dinner at Chimera and letting the kitchen show me more of what it can do.

    I want to spend more time with the martini program.

    I want to work my way through more of the wines by the glass.

    I want to order the charcuterie.

    The crispy octopus.

    The crispy mushroom fries.

    Maybe even spend a little more time exploring the whiskey program.

    And yes…

    I’m ordering another Blackjack Sandwich.

    Without hesitation.

    Some dishes live up to the hype.

    Very few make you want to order them again before you’ve even left the restaurant.

    The Blackjack did exactly that.


    Final Thoughts

    New York doesn’t need another cocktail bar.

    It already has some of the best in the world.

    It doesn’t need another restaurant with an impressive wine list.

    Or another place with rare whiskey behind the bar.

    What makes Bar Chimera interesting isn’t any one of those things by itself.

    It’s the fact that all three exist together.

    And none of them feel like an afterthought.

    The drinks are as carefully considered as the food.

    The wine program deserves as much attention as the cocktails.

    The whiskey collection isn’t there simply to impress collectors.

    Everything has a purpose.

    Everything has an identity.

    After one visit, I know I barely scratched the surface.

    I sampled twelve exceptional oysters.

    Tried the Golden Nuggets that have become one of Simon Kim’s signature dishes.

    Ordered an A5 Blackjack Sandwich that completely justified its reputation.

    Spent time admiring one of the most ambitious beverage programs I’ve seen in New York.

    And left with a list of reasons to come back.

    For me, that’s the highest compliment I can give Bar Chimera.

    Not that it served one unforgettable meal.

    Not that it made one outstanding cocktail.

    But that it made me excited about the next visit before the first one was even over.

    I’ll be back.

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  • Why Evvai Is My Favorite Restaurant in the World

    Why Evvai Is My Favorite Restaurant in the World

    Collage featuring Evvai, the three Michelin-starred restaurant in São Paulo, showcasing the restaurant entrance, tasting menu, signature dishes, collectible comic-style course cards, cocktails, the open kitchen, and Richard Jarocki branding.

    People often ask me what my favorite restaurant in the world is.

    Considering how much I travel for food, it’s a fair question. I’ve been fortunate enough to dine at Michelin-starred restaurants, experience many of the World’s 50 Best Restaurants, and eat my way through some of the greatest culinary destinations on earth.

    My answer never changes.

    My Favorite Restaurant.

    Nestled in São Paulo, Brazil, this restaurant isn’t just my favorite. It’s one of the biggest reasons I look forward to returning to the city.

    More Than Italian. More Than Brazilian.

    Chef Luiz Filipe Souza describes Evvai’s cuisine as Oriundi, a philosophy inspired by the Italian immigrants who helped shape Brazil’s culinary identity.

    It’s not Italian.

    It’s not Brazilian.

    It’s both.

    Throughout the tasting menu, classic Italian techniques meet ingredients native to Brazil. Jambu, tucupi, cupuaçu, priprioca, native honeys, heart of palm, Amazonian fish, and regional fruits become the foundation for dishes that feel both familiar and completely new.

    Nothing is included simply because it’s unusual.

    Every ingredient has a purpose.

    Every course tells a story.

    A Menu That Never Stops Evolving

    One of the reasons I continue returning is because no two meals have ever been alike.

    Chef Luiz isn’t interested in creating a menu that stays the same year after year. Every visit brings new ideas, new ingredients, and new interpretations while remaining unmistakably Evvai.

    I’ve compared the menus and collectible cards from each visit, and it’s remarkable how much they evolve.

    One visit introduced me to King Crab with fresh coconut and caviar, White Moqueca with squid and heart of palm, Duck Tortellini with eel and tucupi, Wild Boar with savage orange, Tongue with oxtail and priprioca, and the unforgettable Popcorn and Ice Cream dessert.

    The next visit featured Bluefin Tuna with wagyu bresaola, Cod Tortellini, Fish of the Day with moqueca, Lamb with fregola, Green Corn with Oscietra caviar, Rebel Tiramisu, and a choice between Xinxim Chicken or Japanese A5 Wagyu.

    The philosophy never changes.

    The creativity never stops.

    Every return feels like discovering Evvai all over again.

    Every Dish Has a Personality

    I’ve had tasting menus where every course was technically perfect, yet by the end of the evening I struggled to remember what I had actually eaten.

    That has never happened at Evvai.

    The King Crab with fresh coconut, delicately topped with caviar, perfectly balanced sweetness, richness, and salinity while proving that elegance doesn’t have to be complicated.

    The White Moqueca challenged everything I thought I knew about one of Brazil’s most iconic dishes. By removing its vibrant colors, Chef Luiz created something visually unexpected while preserving every bit of the soul and flavor that makes moqueca so beloved.

    The Duck Tortellini with eel and tucupi remains one of the most memorable pasta courses I’ve ever eaten.

    One of my favorite surprises was a playful green corn ice cream cone topped with Oscietra caviar. At first glance, it makes you smile. Then you taste it. Sweet corn and luxurious caviar shouldn’t work together as well as they do, yet somehow the combination feels completely natural. It’s whimsical, technically brilliant, and unmistakably Evvai.

    Then there’s the dessert.

    Popcorn and ice cream doesn’t sound like something you’d expect from one of the world’s best restaurants.

    Until it arrives.

    Finished with popping candy, every bite combines creamy sweetness, buttery popcorn, and the crackling sensation of Pop Rocks. It’s nostalgic, interactive, and impossible not to smile while eating it.

    That perfectly sums up my experience.

    Three Michelin stars.

    World-class technique.

    Yet it never forgets that dining should be fun.

    Every Course Tells a Story

    Every course begins before the plate ever reaches your table.

    The service team introduces each dish, explaining the ingredients, techniques, and inspiration behind Chef Luiz Filipe Souza’s vision. Their knowledge is remarkable, and they present every course with the same care and precision that went into creating it.

    Then the storytelling continues.

    Throughout the meal, you’re handed beautifully designed collectible cards inspired by vintage comic books and pop art. Each card corresponds to one of the courses you’ve just experienced.

    Some make you laugh before you’ve even taken the first bite.

    A halo-wearing crab proclaims “Holy Crab!”

    A revolver loaded with pasta reads “Pasta La Vista, Baby…”

    A duck relaxing in tucupi jokes, “Like a Hot Tub After a Busy Day…”

    Others challenge your expectations with “No Tongue, Really?!”, “Popcorn… Ice Cream… Sinners…”, and “Give Me That Hand!”

    Then you flip the card over.

    Instead of simply listing ingredients, Chef Luiz explains the thought process behind the dish, the techniques used, and the inspiration behind its creation.

    It’s one of the most thoughtful touches I’ve experienced in any restaurant.

    I still have every single card from every visit to Evvai.

    They’re more than souvenirs.

    They’re a collection of memories.

    Every time I flip through them, I remember not only the dish itself, but the conversations, the presentation, and exactly how I felt experiencing it.

    Most restaurants leave you with photographs.

    Fine Dining Without the Pretension

    The room becomes silent.

    Guests whisper.

    Everyone seems afraid of making too much noise.

    While I appreciate that level of refinement, it can sometimes feel more like attending a ceremony than enjoying dinner.

    It feels alive.

    Everything about the restaurant is polished, professional, and worthy of three Michelin stars.

    Yet it never feels intimidating.

    It feels alive.

    Guests laugh.

    Servers joke with the tables.

    Courses surprise you.

    The playful comic-book cards become conversation starters.

    An ice cream cone topped with caviar appears.

    A dessert crackles with Pop Rocks.

    The atmosphere is relaxed without ever sacrificing professionalism.

    That balance is incredibly difficult to achieve, and I honestly can’t think of another Michelin-starred restaurant that does it quite the same way.

    Chef Luiz Filipe Souza’s Leadership

    I believe that atmosphere starts with Chef Luiz Filipe Souza.

    His creativity is obvious in every dish, but what impressed me just as much was the culture he’s built inside the restaurant.

    One of my favorite moments at Evvai doesn’t happen at the table.

    It happens in the kitchen.

    Throughout service you’ll hear Chef Luiz—or whoever is leading the brigade that evening—calling commands.

    Instantly, the kitchen responds together with a loud, unified:

    “YES, CHEF!”

    It’s authentic.

    It’s disciplined.

    It’s organized.

    You can hear the respect the team has for one another and the pride they take in their craft.

    That passion extends beyond Chef Luiz himself.

    The pastry program is led by Bianca Mirabili, whose creativity perfectly complements the rest of the tasting menu. In 2025, she was recognized as Latin America’s Best Pastry Chef, an honor that feels completely deserved after experiencing her work.

    Together, they have built something incredibly special.

    More Than Just a Restaurant

    Over time, Evvai has become much more than my favorite restaurant.

    It’s become one of those rare places that feels familiar every time I walk through the door.

    I make restaurant reservations all over the world whenever I think there’s even the slightest chance I can get away. Sometimes work wins, plans change, and I end up cancelling.

    But Evvai is different.

    When I started planning my return to São Paulo for Formula 1 this November, there was one reservation I refused to leave to chance.

    Evvai.

    In fact, I confirmed my dinner reservation before I even purchased my Formula 1 ticket.

    That probably tells you everything you need to know.

    If Formula 1 were cancelled tomorrow…

    I’d still make the trip.

    That’s the highest compliment I can give any restaurant.

    The service is impeccable.

    The food is extraordinary.

    The service is impeccable.

    The storytelling is unlike anything I’ve experienced anywhere else.

    Most importantly, despite now standing among the very best restaurants in the world, it has never lost its personality.

    It remains warm.

    It remains welcoming.

    It remains creative.

    It remains fun.

    I’ve traveled thousands of miles chasing unforgettable meals and have been fortunate enough to experience some of the finest restaurants on the planet.

    Only one has ever made me say, without hesitation, that I’d book a flight just for dinner.

    That restaurant is Evvai.

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    Michelin Review of Evvai 3 Stars

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  • Machu Picchu Without the Hike

    Richard Jarocki at Machu Picchu after reaching the ruins without hiking the Inca Trail
    You don’t have to hike the Inca Trail to experience Machu Picchu—train and bus transportation make the site accessible to non-hikers.

    A Luxury Traveler’s Guide to Machu Picchu by Richard Jarocki

    For most people, Machu Picchu conjures up images of strenuous hikes, early mornings, and dusty boots. But what if you could witness the same breathtaking wonder without breaking a sweat—and do it all in luxury? As someone who blends high-end travel with real, on-the-ground experience, I set out to explore Machu Picchu in style—and this is your guide to doing the same.

    This isn’t a backpacker’s trip. This is Machu Picchu, elevated.


    Getting There in Style

    You don’t need to hike the Inca Trail to reach this iconic site. There are two scenic train options that offer a luxurious way to get there:

    Belmond Hiram Bingham Train – The gold standard of train travel in Peru. Think polished wood interiors, white tablecloth dining, live music, and panoramic windows. A full brunch, cocktails, and a private guide at Machu Picchu are included. Conde Nast Traveler ranked it among the most luxurious train rides in the world. Read more

    Vistadome or Sacred Valley Train – Still upscale, with large viewing windows and comfortable seating. Ideal for travelers who want luxury without the full Belmond price tag.

    Pro tip: Spend a night or two in the Sacred Valley to acclimate before the train ride. It’s the perfect prelude to the trip.


    Where to Stay: Luxury Hotels Near Machu Picchu (and Cusco)

    You have several top-tier lodging options that offer incredible service, views, and proximity to the ruins:

    1. Belmond Sanctuary Lodge

    Why it stands out: It’s the only hotel located right at the entrance to Machu Picchu. That means exclusive early access before the crowds.

    Ideal for: Those who want privacy, priority access, and round-the-clock service.

    2. Inkaterra Machu Picchu Pueblo Hotel

    Vibe: Eco-luxury meets Andean jungle. Private casitas, organic gardens, and on-site nature trails.

    Highlight: Their on-site spa and focus on sustainability make it a perfect retreat.

    3. Sumaq Machu Picchu Hotel

    Perks: Exceptional Peruvian cuisine, cooking classes, and spiritual offerings like Andean rituals.

    Location: Aguas Calientes, the town just below the ruins.

    4. Tambo del Inka, a Luxury Collection Resort & Spa

    Location: Sacred Valley (Urubamba)

    Highlight: Private train station on site. Ideal for a soft landing and full-service spa immersion.

    5. Alpaca Lodge & Explorations

    Location: Sacred Valley

    Vibe: This eco-conscious retreat provides private chalets with hot tubs and sweeping Andean views. The standout feature? Guests can pet and feed friendly alpacas on-site. With a focus on sustainability and serene design, it’s a perfect blend of luxury and authenticity for travelers seeking an unforgettable, immersive experience.

    Book: View Alpaca Lodge & Explorations on Airbnb

    6. Palacio del Inka, a Luxury Collection Hotel

    Location: Cusco city center

    Vibe: Housed in a historic colonial mansion with original Incan stonework, this hotel is both luxurious and culturally rich. Guests enjoy elegant rooms, a full-service spa, and one of the best breakfast spreads in Peru—served as early as 4–5 a.m. for early risers.

    7. Belmond Hotel Monasterio

    Location: Cusco, near the Plaza de Armas

    Vibe: A 16th-century monastery turned luxury hotel, combining historical charm with Belmond’s signature service. Known for its oxygen-enriched rooms and refined on-site dining, it’s an ideal base for unwinding after your Sacred Valley or Machu Picchu adventure.


    Visitors walking through the historic stone ruins at Machu Picchu in Peru
    Reaching Machu Picchu without the Inca Trail still involves walking through the archaeological site, including stone paths, steps and uneven terrain.

    Visiting the Citadel in Comfort

    The final leg of your journey begins with a 20-minute shuttle up a winding mountain road. While many arrive breathless and tired from the trek, you’ll step off refreshed and ready to immerse yourself.

    Private Guided Tours

    Flexible pacing tailored to your interests

    In-depth knowledge of Incan history, architecture, and astronomy

    Opportunities for quiet moments of reflection away from the crowds

    Pro Tips for a Seamless Visit

    Go early: First entry at 6 a.m. means cooler temps and golden light for photos.

    Skip the stampede: Afternoon entries (2–4 p.m.) can be calmer once large tour groups have left.

    Choose Circuit 2: This route offers panoramic views and includes key sites like the Temple of the Sun and the Sacred Plaza.

    Dining and Recharging

    After the citadel, indulge in a gourmet lunch at your hotel or opt for one of Aguas Calientes’ finer restaurants like Indio Feliz or Tree House Restaurant, known for their creative takes on Andean cuisine.

    Then unwind with:

    A massage using native botanicals

    A private soaking tub overlooking the river

    Afternoon tea and a glass of Chilean wine


    Stone ruins of Machu Picchu surrounded by cloud-covered mountains in Peru
    Machu Picchu’s preserved stone buildings sit high in the Andes, surrounded by steep mountains and shifting clouds.

    The Return: Reflect and Rejuvenate

    Early Riser Perks at Palacio del Inka
    If you’re staying at Palacio del Inka before or after your Machu Picchu visit, take advantage of their thoughtful early-morning amenities. The hotel begins serving breakfast as early as 4–5 a.m. to accommodate travelers heading out for sunrise tours. It’s a small luxury that makes a big difference when your day starts before dawn.

    The train ride back is a chance to reflect on the scale of what you’ve just seen. Luxury trains often include dinner service, live music, or a glass of champagne as you cross back into the Sacred Valley.

    Once in Cusco, extend your journey with another few nights at Palacio del Inka or Belmond Hotel Monasterio. Add on curated experiences like:

    A private pisco tasting

    Artisanal market tours

    Day trips to nearby natural and cultural wonders such as Rainbow Mountain, Humantay Lake, the Maras Salt Mines, or the agricultural terraces of Moray


    Agricultural terraces and stone ruins at Machu Picchu beneath a blue sky
    Machu Picchu’s stone structures and agricultural terraces reveal how the Inca built an entire city into the steep Andean landscape.

    Final Thoughts

    Machu Picchu doesn’t have to be a grueling expedition to be meaningful. With the right approach, it becomes something far richer—a seamless blend of adventure, culture, and luxury. Whether you’re sipping champagne on the return train or waking up in a centuries-old monastery, this journey offers moments of awe, reflection, and refinement.

    If you’re ready to experience Machu Picchu in comfort and style, this is your invitation to travel differently—and intentionally.

    Plan your curated luxury experience at Travel with Richard

    Visitor walking through a narrow stone passageway at Machu Picchu in Peru
    Even without hiking the Inca Trail, exploring Machu Picchu requires navigating narrow passages, uneven stone paths and steps.

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  • From Supercars to Suitcases: Why I’m Leaving the Auto Industry to Curate Luxury Travel Experiences

    For years, my world was powered by horsepower. I’ve had the honor of working with some of the most iconic names in the automotive world—Ferrari, BMW, Infiniti, and Ford. I’ve sat behind the wheel of dreams, sold machines that stir the soul, and helped clients discover the kind of joy only a perfect car can bring.

    But even passion can wear thin when it becomes routine.

    Loving cars and selling them are two very different things. Somewhere along the way, the showroom started to feel less like a playground and more like a grind. What once gave me energy began to feel transactional. The machines I once revered became commodities—VINs on a spreadsheet, monthly quotas, and deal sheets.

    That’s when I knew something had to change.


    Reigniting the Spark

    To be clear, I never stopped loving cars. In fact, Ferrari and BMW helped bring the spark back. Their craftsmanship, history, and relentless pursuit of excellence reminded me of why I fell in love with the automotive world in the first place.

    But now, I’m making a conscious choice to step away—not because the passion is gone, but because I don’t want to lose it again.

    I want to preserve what cars mean to me. I want to experience them in their purest form—not through inventory management systems, but through emotion, travel, and storytelling. I want to drive a Ferrari F8 through the streets of Modena, the hometown of Enzo Ferrari himself. I want to take a McLaren Senna through the winding roads of Brazil in honor of one of the greatest drivers in history. I want to unleash a BMW M-series or Mercedes-AMG on the Nürburgring and feel what engineering perfection really means—without the weight of a sales contract in my back pocket.

    This isn’t the end of my love for cars. It’s a rebirth.


    A New Direction: From Sales to Curated Experiences

    Over time, I started curating luxury events for exotic car lovers—private dinners, spirited drives, behind-the-scenes experiences. I realized I was no longer selling vehicles—I was selling a feeling. I was crafting unforgettable moments.

    And that gave me an idea: What if I could take my eye for luxury, my obsession with details, and my ability to craft meaningful experiences—and apply that to travel?

    Because when you think about it, luxury travel and exotic cars are two sides of the same coin: they’re about freedom, performance, aesthetic, and memory-making. They’re about going further—faster and in style.


    The Road Ahead: Building My Luxury Travel Agency

    So that’s exactly what I’m doing.

    I’m building a luxury travel agency rooted in storytelling, culture, and curation. This isn’t about cookie-cutter vacations. It’s about helping high-net-worth individuals and experience seekers discover the world on their own terms—through elevated itineraries, local insight, and a lifestyle lens.

    From Michelin-starred restaurants in São Paulo to hidden art galleries in Paris, desert drives in Dubai to vineyard escapes in Mendoza—every detail will be handpicked and personally vetted.

    I’ll help clients bypass the stress and unlock the soul of a destination. All they’ll need to do is show up—and enjoy.


    Living the Journey: Becoming a Global Nomad

    But there’s more to this pivot than just building a business.

    In the next few years, I plan to sell my home and take the leap into full-time, location-independent living. I’ll become a digital nomad—moving country to country, living out of my suitcase, scouting experiences, and building a global network of partners, hotspots, and hidden gems.

    This nomadic lifestyle isn’t just about freedom. It’s about building authenticity into every travel recommendation I make. If I tell you a restaurant is worth your time, I’ve eaten there—probably twice. If I recommend a suite, it’s because I stayed in it. If I say a city is magical, it’s because I felt it myself.

    The agency I’m building will be powered by personal experience—not just affiliate links or Google searches.


    Travel and Cars: A Perfect Marriage

    What excites me most about this new chapter is that I don’t have to choose between travel and cars—I get to combine them.

    Imagine a driving experience across Europe, curated like a Michelin tasting menu. Picture a Grand Prix weekend in Monaco, paired with yacht parties and private jet arrivals. Think about automotive-themed retreats in Maranello, Stuttgart, or Woking—where every element, from your hotel to your welcome cocktail, is steeped in history and passion.

    The automotive world gave me the foundation.

    Now I’m building something on top of it.


    Sharing the Journey

    As I travel, I’ll be documenting everything—across Instagram, YouTube, and my blog. Real stories. Real recommendations. Real insights.

    This isn’t content for content’s sake—it’s a living portfolio of what I offer and who I am. It’s also a way for others to come along for the ride, whether they’re looking for travel inspiration or ready to book their next unforgettable escape.

    Through this storytelling, I want to connect with people who crave more from their travels. People who appreciate detail, depth, and design. People who understand that luxury isn’t just price—it’s precision, intention, and experience.


    Why Now?

    Because the timing is right. The world is hungry for deeper, more meaningful experiences. People are spending differently. They’re chasing time, not things. And they’re looking for someone who can make that pursuit feel effortless.

    That’s where I come in.

    I know what it takes to impress discerning clients. I’ve done it in the car world, and I’ll do it again in travel. Only now, I’m not selling machines—I’m selling memories.


    Let’s Travel Together

    This isn’t just a new career. It’s a lifestyle transformation. One that blends luxury, cars, travel, and freedom into one cohesive story.

    And I’m inviting you to be part of it.

    If you’re someone who wants to travel differently—more intentionally, more luxuriously, more meaningfully—I’d love to help you plan your next escape.

    Whether it’s driving the Amalfi Coast in a convertible, dining in Tokyo’s hidden omakase spots, or attending Formula 1 weekends with exclusive access and five-star accommodations—I’ll make sure your journey is unforgettable.


    Ready to travel with purpose and style?
    Visit www.RichardJarocki.com or follow me on Instagram @therealrichardjarocki to start planning something unforgettable.

  • Why I’m Heading to Peru: Lima, Cusco & Machu Picchu

    A Journey of Food, Culture, Altitude, and Intention

    If you know me, you know I don’t just travel for scenery or checklists — I travel for connection, culture, and the kind of inspiration you can’t Google. I curate experiences that leave an impression, not just on the photo roll, but on your memory. And Peru? It’s been on my radar for a long time.

    This May, I’m finally making it happen — a deeply intentional journey across Lima, Cusco, and the iconic wonder that is Machu Picchu. I’m flying into Peru with LATAM Airlines (first time), touching down in Lima before heading into the Sacred Valley. I’ve handpicked where I’m staying, where I’m dining, and the energy I want to absorb — because this isn’t just a trip. It’s a reset.

    Let me take you inside why Peru is next on my list.


    It Starts with a Flight

    Let’s begin with the air. I’m flying LATAM Airlines for the first time — JFK to Lima, and later Lima to Cusco and back. I’ve heard great things about LATAM’s service and how it sets the tone for a refined South American journey. The goal? Smooth, seamless travel, so I land ready to explore.

    This isn’t one of those quick weekend hops. It’s a full immersion — and that begins in the clouds, en route to a culture unlike any other.


    Stop One: Lima — Where the Flavor is as Bold as the City

    Lima is a culinary mecca, full stop. This city has carved out a global reputation as one of the world’s great food capitals. When the World’s 50 Best Restaurants named Central the #1 restaurant in the world, the spotlight got even brighter. But beyond the headlines, Lima is layered with depth: neighborhoods like Barranco and Miraflores, coastal energy, historic charm, and an obsession with ingredients that matter.

    I’ll be staying at two distinct properties to experience different sides of the city:

    • Souma Hotel – Barranco

    This boutique hotel is modern, minimal, and deeply rooted in its artsy neighborhood. Think morning walks to art galleries, intimate coffee shops, and a real sense of place.

    • JW Marriott Lima – Miraflores

    For the ocean views, high-end amenities, and perfect service. This is where I’ll relax, recharge, and indulge in world-class hospitality between culinary stops.

    While in Lima, I’m planning meals at a few of the most celebrated spots — but I’m also leaving room for the unexpected. That’s the key. A meal in a tucked-away cevichería, a rooftop bar recommendation from a local bartender, or a late-night anticucho plate from a street vendor with a crowd around it. The real Lima reveals itself between the reservations.


    Culinary Curiosity Meets Curated Dining

    Beyond Central, I’ll be diving into Peru’s Nikkei cuisine (Japanese-Peruvian fusion), Amazonian ingredients, and the creative reinvention of traditional dishes. From high-end omakase to hidden pisco bars, this city doesn’t just feed you — it tells you a story with every plate.

    And yes, expect full reports. I’m treating this as both exploration and research. Peru’s culinary culture is going to reshape how I think about flavor, balance, and storytelling through food.


    Then It’s Onward — to Cusco and the Sacred Valley

    From Lima, I’ll fly into Cusco — a city that sits at over 11,000 feet above sea level and feels like you’ve stepped into a living museum. But don’t let the altitude fool you. Cusco is alive. Colorful markets, cobblestone streets, Andean traditions, and a magnetic energy that you just feel in your bones.

    Staying at: Palacio del Inka, a Luxury Collection Hotel

    This is a property I’ve had my eye on for years. Built into a 500-year-old mansion, Palacio del Inka is luxury infused with Incan heritage. Walls that tell stories. Courtyards that hold silence. Service that’s seamless. It’s not just about where I sleep — it’s about staying somewhere that anchors you to the place.

    From this base, I’ll explore the city’s museums, sip coca tea in hidden courtyards, browse handwoven alpaca textiles, and adjust to the altitude — slowly and deliberately.

    Because after Cusco comes the crown jewel.


    Machu Picchu — A Journey, Not Just a Destination

    Let’s be honest: Machu Picchu doesn’t need much of an introduction. It’s one of the most iconic destinations on Earth. But while millions have visited, very few experience it intentionally. I plan to do just that.

    I’m taking the scenic route — literally — with a train ride through the Sacred Valley, passing small villages, waterfalls, and mountain landscapes that feel unreal. I want to absorb every detail on the way in. The buildup matters. The approach is part of the magic.

    When I arrive, I’m not just going for the photo. I’m going for the feeling — to stand in a place built centuries ago with purpose, alignment, and spiritual meaning. I want to breathe in the air and feel the enormity of what was created there — without machinery, without shortcuts, with only vision and will.

    Machu Picchu isn’t just about what you see. It’s about what you sense.


    Why Now? Why Peru?

    Because I believe in intentional travel — and I’ve been craving something grounded. Something real. After spending the last few years immersed in luxury cars, fine dining, Grand Prix weekends, and curated experiences around the world, I wanted a journey that connects earth with elevation, flavor with soul, and heritage with personal growth.

    Peru is that.

    It’s a country of contrasts:
    Urban and ancient.
    Refined and raw.
    Coastal and mountainous.
    Mystical and modern.

    And it’s been whispering to me for a while now.


    Travel as a Reset

    This trip isn’t about escape — it’s about returning to curiosity.

    It’s about recalibrating creativity, finding new sensory inspiration, and experiencing a place that’s built on layers. I’m going to connect with chefs, explore sacred spaces, take in panoramic views, and travel inward, even as I travel outward.

    As always, I’ll be doing it with intention — and a little style.


    What to Expect

    I’ll be documenting the journey as I go — expect highlights from hotel stays, restaurant deep dives, cultural moments, and maybe a few unfiltered thoughts about what it feels like to slow down in places that make you feel alive.

    There will be:

    • Insider looks at both boutique and luxury hotels
    • Culinary recaps and restaurant features
    • Cultural insights from both modern Lima and ancient Cusco
    • Scenic vignettes from Machu Picchu
    • Notes on flying LATAM and travel logistics for anyone planning a similar trip

    Final Thoughts

    I’ve traveled a lot. But this one’s different.

    This isn’t about luxury for the sake of luxury — it’s about choosing depth over excess, meaning over motion. Peru has something most destinations don’t: soul. And I’m going there to feel it fully.

    I’m not going to check it off a list. I’m going to let it change me.

    Follow along.

  • Tan Tan São Paulo: A Must-Visit Japanese Bar with World-Class Cocktails and Izakaya-Style Dining

    Looking for the best cocktail bar in São Paulo? If you appreciate high-quality mixology, Japanese-inspired cuisine, and a lively atmosphere with 90s hip-hop, Tan Tan Bar & Izakaya should be at the top of your list.

    Ranked No. 31 on The World’s 50 Best Bars in 2024, Tan Tan is one of the best bars in São Paulo, blending craft cocktails with bold, umami-packed dishes. Whether you’re a cocktail enthusiast, a foodie, or a traveler exploring São Paulo’s nightlife, Tan Tan offers an unforgettable experience.

    ## Why Tan Tan is One of São Paulo’s Best Bars

    Tan Tan is the brainchild of Thiago Bañares, a leading chef in São Paulo’s culinary scene. His expertise in Japanese cuisine and cocktail culture has resulted in three standout establishments in São Paulo:

    – Tan Tan Bar & Izakaya – A cocktail-forward izakaya with inventive small plates.
    – Kotori – A yakitori-focused restaurant specializing in grilled skewers.
    – The Liquor Store – A speakeasy-style bar with a refined selection of spirits and classic cocktails.

    By visiting Tan Tan, Kotori, and The Liquor Store, I’ve experienced firsthand the quality, innovation, and attention to detail that defines Bañares’ restaurants. If you’re a cocktail and food lover in São Paulo, Tan Tan is a must-visit.

    ## Cocktail Menu: A Fusion of Japanese and Brazilian Flavors

    One of the main reasons Tan Tan is among the best cocktail bars in São Paulo is its expert mixology. Their signature cocktails combine premium spirits with local Brazilian ingredients, resulting in unique, well-balanced drinks.

    ### Best Cocktails to Try at Tan Tan

    1. **Tsukemono (Citrus)**
    – Don Julio Blanco
    – Wasabi
    – Cucumber
    – Orange bitters

    2. **Ilha do Medo (Fruity)**
    – Princesa Isabel Amburana
    – Cocoa honey
    – Lime
    – Spices

    3. **Highball de Galo (Bitter)**
    – Princesa Isabel Amburana
    – Cynar
    – Red vermouth
    – Sparkling wine

    Tan Tan also offers expertly crafted classic cocktails like the Dry Martini, Black Manhattan, and Negroni.

    ## Food Menu: Japanese Comfort Food with a Brazilian Twist

    Beyond its cocktails, Tan Tan’s food menu features Japanese-inspired izakaya dishes, perfect for pairing with their drinks.

    ### Best Dishes to Try at Tan Tan São Paulo

    1. **Yardbird Katsu Sando**
    – Breaded pork burger
    – Chuno sauce
    – Served on fluffy shokupan bread

    2. **Kaki Ponzu**
    – Fresh Santa Catarina oysters
    – Ponzu and mignonette sauce

    3. **Aka Teba**
    – Crispy chicken wings
    – Sweet chili sauce, sesame, and peanuts

    4. **Ajillo**
    – Eryngii mushrooms
    – Garlic confit
    – Octopus in olive oil

    5. **Wonton Shio Ramen**
    – Chicken broth
    – Pork wonton
    – Chicken chashu and ajitama egg

    For dessert, try the Chocolate Pie or the Sorbet of the Day.

    ## The Atmosphere: Hip-Hop Vibes & Trendy São Paulo Nightlife

    Beyond the food and drinks, what sets Tan Tan apart from other São Paulo cocktail bars is its atmosphere.

    – **90s Hip-Hop Soundtrack** – Expect Nas, A Tribe Called Quest, Wu-Tang Clan, and more.
    – **Modern Izakaya Aesthetic** – Industrial-chic decor with warm wood, granite, and metal accents.
    – **Lively, Yet Intimate** – A perfect balance of upscale cocktail bar and laid-back izakaya.

    ## Why Tan Tan is One of the Best Bars in São Paulo

    ✔️ Ranked No. 31 on The World’s 50 Best Bars
    ✔️ Craft cocktails with premium ingredients
    ✔️ Authentic Japanese comfort food with a Brazilian twist
    ✔️ A top nightlife destination in São Paulo
    ✔️ A unique blend of mixology, fine dining, and hip-hop culture

    If you’re exploring São Paulo’s best cocktail bars, Tan Tan is an essential stop.

    ## Location

    📍 **Tan Tan Bar & Izakaya**
    📍 **Rua Fradique Coutinho, 153 – Pinheiros, São Paulo – SP**

    ## Final Thoughts: Is Tan Tan Worth Visiting?

    Absolutely. Whether you’re visiting São Paulo for the first time or you’re a local looking for a world-class cocktail experience, Tan Tan delivers.

    Between its expertly crafted drinks, inventive Japanese-Brazilian dishes, and nostalgic hip-hop playlist, this is one of the best bars in São Paulo for an unforgettable night out.

    Would I return? Without a doubt.

    If you’re a cocktail lover or foodie, Tan Tan is a must-visit São Paulo destination. Make a reservation and experience it for yourself!

  • Where Passion Meets Prestige São Paulo’s Must-Try Culinary Destinations

    Experience the taste of luxury

    São Paulo’s Must-Try Culinary Destinations

    São Paulo is a city filled with incredible dining experiences, but these four restaurants stand out as my personal favorites. Each offers something unique—whether it’s Japanese-inspired cocktails, contemporary Italian cuisine, Michelin-starred refinement, or a bold celebration of pork. If you’re looking to explore São Paulo’s culinary scene, these spots are absolute must-visits.

    Tan Tan – Japanese Izakaya Meets Next-Level Cocktails

    📍 Pinheiros, São Paulo | World’s 50 Best Discovery

    Tan Tan is not just a ramen shop—it’s an experience. Inspired by traditional Japanese izakayas, Chef Thiago Bañares delivers umami-packed dishes like smoky yakitori skewers, rich ramen, and creative small plates that keep you coming back for more. But what truly sets Tan Tan apart is its cocktail program, featuring expertly crafted drinks with Japanese ingredients like yuzu, sake, and shiso. Whether you’re here for the food or the drinks (or both), Tan Tan never disappoints.

    Nelita – Contemporary Italian with a Brazilian Twist

    📍 Vila Madalena, São Paulo | Michelin Recommended | World’s 50 Best Discovery

    A hidden gem in São Paulo, Nelita is where Chef Tássia Magalhães reinvents Italian cuisine with local influences. The menu is constantly evolving, with standout dishes like house-made pastas, seafood crudos, and vegetable-forward plates that showcase a perfect balance of simplicity and refinement. The cozy, modern ambiance paired with an exceptional wine selection makes this a must-visit for lovers of contemporary Italian cuisine.

    Tangará Jean-Georges – Refined, Michelin-Starred Excellence

    📍 Palácio Tangará | ⭐ 1 Michelin Star

    Nestled in the stunning Palácio Tangará hotelTangará Jean-Georges brings Chef Jean-Georges Vongerichten’s globally acclaimed cuisine to Brazil. This Michelin-starred spot offers a beautifully executed menu that fuses French techniques with Brazilian ingredients, resulting in elegant yet flavorful dishes. The setting is as impressive as the food—a sophisticated dining room overlooking lush gardens, making it one of São Paulo’s most refined dining experiences.

    A Casa do Porco – The Ultimate Celebration of Pork & Sustainability

    📍 Downtown São Paulo | 🌱 Michelin Green Star | World’s 50 Best Restaurants

    A Casa do Porco, led by Chef Jefferson Rueda, is a must-visit for anyone who loves bold flavors and innovative cooking. This restaurant is all about pork, using every part of the animal in unique and unexpected ways. From the legendary Porco San Zé (slow-roasted pork) to the pork jowl sushi, each dish is crafted with creativity and precision.

    Beyond its culinary excellence, A Casa do Porco is also recognized for its commitment to sustainability, earning the prestigious Michelin Green Star for its focus on responsible sourcing, zero-waste cooking, and support for local farmers. The open-kitchen, lively vibe, and unbeatable quality make it an essential São Paulo dining experience.

    Experience the Best of São Paulo’s Food Scene

    These four restaurants represent the best of what São Paulo has to offer—innovation, passion, and an unforgettable dining experience. Whether you’re looking for Japanese-inspired mixology, contemporary Italian craftsmanship, Michelin-starred sophistication, or bold, sustainable Brazilian flavors, these spots are worth every bite.

  • Evvai & Tuju: A Michelin-Starred Culinary Journey


    Exploring the Art of Fine Dining: Two of São Paulo’s Most Innovative Michelin-Starred Restaurants

    Evvai – A Michelin-Starred Fusion of Italian and Brazilian Cuisine

    Evvai, a two-Michelin-starred restaurant in São Paulo, is a testament to Chef Luiz Filipe Souza’s innovative approach to fine dining. Blending Italian traditions with Brazilian influences, Evvai’s Oriundi cuisine celebrates the immigrant heritage that shaped Brazil’s culinary landscape.

    The tasting menu is an artistic journey, featuring meticulously crafted dishes that highlight seasonal Brazilian ingredients while honoring classic Italian techniques. Signature plates include refined handmade pastas, seafood crudos, and expertly balanced flavor pairings, complemented by a carefully curated wine and cocktail selection.

    Elegant yet contemporary, Evvai offers an immersive dining experience where storytelling, flavor, and craftsmanship come together in perfect harmony.

    Tuju – Where Innovation Meets Sustainability

    Tuju, known for its Michelin-starred excellence and Green Star sustainability, is a true reflection of São Paulo’s modern gastronomy. Chef Ivan Ralston crafts a menu that merges Brazilian biodiversity with avant-garde techniques, resulting in dishes that are both visually striking and rich in flavor.

    The restaurant’s philosophy revolves around hyper-local sourcing, with many ingredients coming from its on-site urban garden. Expect a tasting menu filled with unexpected textures, native Brazilian ingredients, and refined presentations that push the boundaries of contemporary cuisine.

    With a focus on sustainability, creativity, and an ever-evolving menu, Tuju offers a cutting-edge gastronomic experience that showcases the best of Brazil’s culinary future.

    Evvai: A Michelin-Starred Exploration of Oriundi Cuisine

    At Evvai, Chef Luiz Filipe Souza masterfully blends Italian tradition with Brazilian innovation, creating a tasting menu that celebrates São Paulo’s diverse culinary heritage. The OR242 menu is an elegant progression of meticulously crafted dishes, showcasing hyper-local ingredients and refined techniques.

    Tasting Menu Highlights

    • Melon, Puxuri & Chickpea – A delicate, palate-awakening starter featuring a unique Amazonian spice.
    • Manioc Bread & Cheese Selection – Traditional cheese bread made with rare cheeses from Marajó Island, paired with polvilho biscuit and Grana Padano whey.
    • Wagyu Bresaola, Lizards & Smoked Tea – A rich yet delicate preparation highlighting aged Wagyu beef and deep umami notes.
    • Pupunha Heart of Palm Tagliatelle & Bottarga – A stunning pasta-inspired dish that transforms heart of palm into silky ribbons, topped with salted fish roe.
    • Fish of the Day with BORI Special Urucum & Pancetta – A delicate seafood dish elevated with indigenous urucum (annatto) and crispy pancetta.
    • Xinxin Chicken & Marsala – A Brazilian take on Marsala chicken, infused with Afro-Brazilian xinxin sauce, known for its nutty and coconut-based richness.
    • Cotechino with Black Bean Broth & Goat Pepper – A deep, smoky dish featuring traditional Italian cotechino sausage in a bold black bean broth with a Brazilian spice kick.
    • Green Corn & Cerrado Vanilla with Oscietra Caviar – A luxurious balance of sweet, creamy corn and vanilla, topped with one of the world’s finest caviars.
    • Yellow Fruits, Soursop & Manduri Honey – A refreshing, tropical interlude featuring rare Manduri honey from the Cerrado region.
    • Rebel, Rebel Tiramisu – A playful yet sophisticated reinterpretation of the classic Italian dessert.
    • Mignardises – A final indulgence of petit fours, completing the meal with elegance.

    With two Michelin Stars, Evvai’s tasting menu is a sensory journey through Brazil’s rich flavors and Italian heritage, making it one of São Paulo’s most essential fine dining experiences.

    Tuju: A Michelin-Starred Celebration of Brazilian Biodiversity

    Indulge in luxury and excitement

    Renowned for its Michelin Star and Green StarTuju is a culinary destination that merges sustainability with innovation. Chef Ivan Ralston crafts a hyper-seasonal menu, featuring rare and locally sourced ingredients that showcase Brazil’s rich biodiversity. The “Rain Season” tasting menu is an exploration of flavors, textures, and techniques, designed to honor Brazil’s natural ecosystems while delivering a world-class dining experience.

    Tasting Menu Highlights

    • Oyster with Watermelon & Cucurbitaceae – A delicate start that pairs fresh oyster brininess with the sweetness of watermelon and squash-family flavors.
    • Yellowtail with Cambuci, Turnip & Seaweed – A fusion of the ocean and Brazilian native fruits, highlighting cambuci’s tartness against buttery fish.
    • Crab with Corn & Avocado – A creamy, umami-packed dish that can be elevated with Oscietra caviar for an extra indulgence.
    • Pumpkin with Palm Heart & White Curry – A silky, spiced composition featuring Brazilian palm heart and a fragrant white curry sauce.
    • Tomato with Eggplant & Yuzu – A balance of acidity and depth, where fermented eggplant and citrusy yuzu create a refreshing bite.
    • Squid with Caruncho Pork & Shell Jus Gras – Tender squid meets rich Brazilian pork and a decadent seafood reduction for a bold and layered dish.
    • Fish of the Day with Fragrant-Pepper Pil Pil & Asparagus Bean – A tribute to Brazilian spices, this dish elevates fresh fish with a unique pil pil sauce and local vegetables.
    • Lamb with Scarlet Eggplant & Watercress – A hearty yet refined dish showcasing Brazil’s diverse produce and a perfectly executed lamb preparation.
    • Mango with Pesto & Mate – A tropical and herbaceous combination where Brazilian mate tea adds a bold twist to ripe mango.
    • Cocoa with Cardamom & Baru Nut – A sophisticated dessert blending Amazonian cocoa, warm spices, and the nutty richness of Brazil’s native baru nut.

    A Sustainable & Immersive Dining Experience

    With a deep commitment to sustainability, Tuju sources from local producers, urban gardens, and Amazonian farmers, ensuring that each dish represents Brazil’s natural abundance. Paired with wine or non-alcoholic beverage selections, this tasting menu is a culinary journey through Brazil’s most vibrant flavors, making Tuju a must-visit for food lovers seeking a refined yet conscious dining experience.

    Evvai vs. Tuju: A Michelin-Starred Showdown

    Both Evvai and Tuju are extraordinary restaurants, fully deserving of their two Michelin stars, and stand among the finest dining experiences I’ve ever had. Each represents a distinct yet equally trailblazing approach to haute cuisine, making them pillars of São Paulo’s gastronomy.

    Tuju is the temple of high-end gastronomy in São Paulo—a place where culinary precision meets scientific innovation. The chef is a mad scientist, a master of his craft who constantly explores new techniques and flavors. The restaurant itself is upscale, sleek, and luxurious, the epitome of refined dining. Everything about Tuju exudes the pinnacle of Brazilian fine dining, elevating tradition through cutting-edge execution.

    Evvai, on the other hand, delivers just as much luxury but injects it with punk rock energy. Chef Luiz Felipe Souza isn’t just a master in his craft—he’s a rebel pushing the boundaries of fine dining. His approach blends the refinement expected of a two-Michelin-starred restaurant with the raw, expressive energy of David Bowie’s avant-garde style and Warhol’s pop culture influence. His dishes don’t just taste exceptional—they tell a story, break rules, and challenge tradition in the most playful, unexpected ways.

    While both restaurants left an incredible impression on me, I slightly preferred Evvai. It wasn’t just about the food—it was the fun, rebellious nature of the experience. Evvai felt like a fine-dining revolution, while Tuju felt like the perfected pinnacle of high-end cuisine. Both chefs are trailblazers in the world of gastronomy, and I have immense respect for their unique approaches to redefining fine dining in Brazil.

    Tuju represents the luxury I’ve always embraced, a standard of excellence and precision. But Evvai embodies the spirit I’ve always wanted to live by—breaking norms, respecting tradition while reshaping it, and proving that fine dining can be both punk and Michelin-worthy at the same time.

    São Paulo is home to some of the most exciting restaurants in the world, and while I still need to explore D.O.M. and Rio’s fine dining scene, there’s no denying that Tuju and Evvai stand at the forefront of Brazil’s culinary revolution.

  • The Best Michelin-Starred & World’s 50 Best Restaurants in São Paulo – A Fine Dining Guide

    Michelin-Starred & World’s 50 Best Restaurants in São Paulo

    São Paulo is a paradise for fine dining enthusiasts, boasting a dynamic culinary scene that blends Brazilian heritage with global influences. Whether you’re visiting for the 2025 São Paulo Grand Prix or simply exploring the city’s gastronomic offerings, here are the top Michelin-starred and World’s 50 Best restaurants that guarantee an unforgettable dining experience.

    Michelin-Starred Restaurants in São Paulo

    **Tordesilhas (🌟 Michelin Star)

    • Chef: Mara Salles
    • Cuisine: Traditional Brazilian
    • Why Go: A deep dive into authentic Brazilian flavors, focusing on regional dishes and indigenous ingredients.
    • Must-Try Dish: Moqueca de peixe, a classic Brazilian seafood stew.

    **Kinoshita (🌟 Michelin Star)

    • Chef: Tadashi Shiraishi
    • Cuisine: Traditional and Modern Japanese
    • Why Go: A refined blend of Edomae-style sushi with Brazilian influences.
    • Must-Try Dish: Chef’s Omakase experience featuring seasonal selections.

    **Kinoshita (🌟 Michelin Star)

    • Chef: Tadashi Shiraishi
    • Cuisine: Traditional and Modern Japanese
    • Why Go: A refined blend of Edomae-style sushi with Brazilian influences.
    • Must-Try Dish: Chef’s Omakase experience featuring seasonal selections.

    **Evvai (🌟🌟 Michelin Stars)

    • Chef: Luiz Filipe Souza
    • Cuisine: Contemporary Italian-Brazilian fusion
    • Why Go: A unique tasting menu that merges Italian traditions with Brazilian flavors, earning it a spot on the World’s 50 Best list.
    • Must-Try Dish: Oriundi Menu, a full experience featuring Brazilian ingredients in Italian-inspired dishes.

    **Tuju (🌟🌟 Michelin Stars)

    • Chef: Ivan Ralston
    • Cuisine: Modern Brazilian with locally sourced ingredients
    • Why Go: A perfect blend of innovation and tradition, reflecting the biodiversity of Brazil.
    • Must-Try Dish: Seasonal tasting menu highlighting Brazilian seafood and exotic Amazonian flavors.

    **D.O.M. (🌟🌟 Michelin Stars | World’s 50 Best #11)

    • Chef: Alex Atala
    • Cuisine: Amazonian-Brazilian Fine Dining
    • Why Go: An iconic restaurant that has redefined Brazilian haute cuisine, using indigenous Amazonian ingredients.
    • Must-Try Dish: Tapioca, ants, and Amazonian herbs dish, an innovative exploration of native flavors.

    **Jun Sakamoto (🌟 Michelin Star)

    • Cuisine: Japanese
    • Why Go: One of São Paulo’s most exclusive sushi experiences, known for impeccable quality and precision.
    • Must-Try Dish: Omakase experience featuring fresh, hand-selected fish from Japan.

    World’s 50 Best Restaurants in São Paulo

    Metzi (#47 on World’s 50 Best 2024)

    • Chef: Eduardo Nava
    • Cuisine: Modern Mexican-Brazilian Fusion
    • Why Go: A unique take on classic Mexican flavors using Brazilian ingredients.
    • Must-Try Dish: Tostadas with smoked Amazonian fish and native herbs.

    Cór (#39 on World’s 50 Best 2024)

    • Chef: Renzo Garibaldi
    • Cuisine: Steakhouse with a focus on dry-aged meats
    • Why Go: One of the best places for steak lovers, offering masterfully aged and cooked meats.
    • Must-Try Dish: 60-day dry-aged ribeye served with artisanal sauces.

    A Casa do Porco (#4 on World’s 50 Best 2024)

    • Chef: Jefferson Rueda
    • Cuisine: Modern Brazilian, pork-focused
    • Why Go: A tribute to nose-to-tail pork dining, featuring dishes like the famous Pork Sushi.
    • Must-Try Dish: “Porco San Zé,” a slow-roasted pork dish that showcases Brazilian flavors.

    Mani (#21 on World’s 50 Best 2024)

    • Chef: Helena Rizzo
    • Cuisine: Modern Brazilian with French and Japanese influences
    • Why Go: One of the most acclaimed restaurants in Brazil, blending refined technique with soulful local flavors.
    • Must-Try Dish: “Mandioquinha gnocchi with tucupi sauce” – a creative take on Brazilian roots.

    Final Thoughts

    Whether you’re after Michelin-starred elegance or World’s 50 Best innovation, São Paulo delivers an exceptional fine dining scene that rivals any global culinary destination. If you’re planning a luxury trip during the Grand Prix, booking a table at these prestigious restaurants is a must.

  • The Best Michelin-Starred & World’s 50 Best Restaurants in Latin America

    The Best Michelin-Starred & World’s 50 Best Restaurants in Latin America

    Latin America is a culinary paradise, boasting some of the most innovative and highly acclaimed restaurants in the world. Across the region, chefs are redefining fine dining by blending local traditions with modern techniques, creating unique gastronomic experiences. Whether you’re traveling for an F1 Grand Prix or indulging in a luxury getaway, these Michelin-starred and World’s 50 Best restaurants in São Paulo, Buenos Aires, Lima, Mexico City, and Santiago offer unforgettable dining experiences.

    São Paulo, Brazil

    D.O.M. (🌟🌟 Michelin Stars | World’s 50 Best #11)

    • Chef: Alex Atala
    • Why Go: A globally recognized fine dining institution that highlights indigenous Brazilian ingredients with avant-garde techniques.
    • Must-Try Dish: Tapioca with Amazonian ants and native herbs.

    Evvai (🌟🌟 Michelin Stars | World’s 50 Best #16)

    • Chef: Luiz Filipe Souza
    • Why Go: A masterful fusion of Italian and Brazilian flavors, showcasing innovation and elegance in every dish.
    • Must-Try Dish: Oriundi Menu – a refined tasting experience highlighting Brazilian ingredients with Italian influences.

    A Casa do Porco (World’s 50 Best #4)

    • Chef: Jefferson Rueda
    • Why Go: A revolutionary pork-centric concept that elevates Brazilian cuisine with inventive, flavorful dishes.
    • Must-Try Dish: Pork sushi – an unexpected yet outstanding creation.

    Buenos Aires, Argentina

    Don Julio (🌟 Michelin Star | World’s 50 Best #10)

    • Chef: Pablo Rivero
    • Why Go: An iconic Argentinian steakhouse that offers some of the best grass-fed beef in the world.
    • Must-Try Dish: Bife de chorizo (sirloin steak) cooked over wood fire.

    Chila (🌟 Michelin Star | World’s 50 Best #33)

    • Chef: Pedro Bargero
    • Why Go: A contemporary Argentine dining experience featuring seasonal, ingredient-driven tasting menus.
    • Must-Try Dish: Patagonia lamb with black garlic and native herbs.

    Tegui (🌟 Michelin Star)

    • Chef: Germán Martitegui
    • Why Go: A refined yet bold take on Argentine flavors, offering a sleek and intimate setting.
    • Must-Try Dish: Patagonian lamb with Malbec reduction.

    Lima, Peru

    Central (🌟🌟 Michelin Stars | World’s 50 Best #1)

    • Chef: Virgilio Martínez
    • Why Go: The reigning #1 restaurant in the world, offering a tasting menu inspired by Peru’s diverse landscapes and ecosystems.
    • Must-Try Dish: “Altitude Tasting Menu” – featuring ingredients sourced from the Amazon to the Andes.

    Kjolle (🌟 Michelin Star | World’s 50 Best #8)

    • Chef: Pía León
    • Why Go: A fresh, ingredient-focused perspective on Peruvian cuisine from the former head chef of Central.
    • Must-Try Dish: Seasonal tasting menu inspired by Peru’s diverse ecosystems.

    Maido (🌟🌟 Michelin Stars | World’s 50 Best #6)

    • Chef: Mitsuharu Tsumura
    • Why Go: The pinnacle of Nikkei cuisine, seamlessly blending Japanese techniques with bold Peruvian flavors.
    • Must-Try Dish: “Cuy San” – a creative fusion of Peruvian guinea pig with Japanese culinary artistry.

    Mexico City, Mexico

    Pujol (🌟🌟 Michelin Stars | World’s 50 Best #5)

    • Chef: Enrique Olvera
    • Why Go: A legendary restaurant that reinvents Mexican cuisine with a focus on sustainability and tradition.
    • Must-Try Dish: “Mole Madre, Mole Nuevo” – a 2,000-day-aged mole sauce.

    Rosetta (🌟 Michelin Star | World’s 50 Best #49)

    • Chef: Elena Reygadas
    • Why Go: A charming, ingredient-driven restaurant where Mexican flavors meet European refinement.
    • Must-Try Dish: Hoja santa ravioli with requesón cheese.

    Quintonil (🌟 Michelin Star | World’s 50 Best #9)

    • Chef: Jorge Vallejo
    • Why Go: A cutting-edge take on contemporary Mexican cuisine, celebrating hyper-local ingredients and sustainability.
    • Must-Try Dish: Avocado tartare with escamoles (ant larvae).

    Santiago, Chile

    Boragó (🌟 Michelin Star | World’s 50 Best #29)

    • Chef: Rodolfo Guzmán
    • Why Go: Hyper-local cuisine inspired by Chile’s diverse ecosystems, using native ingredients in groundbreaking ways.
    • Must-Try Dish: “Endemic menu” featuring Patagonian ingredients.

    Ambrosía (🌟 Michelin Star | World’s 50 Best #38)

    • Chef: Carolina Bazán
    • Why Go: A French-Chilean fusion that brings a relaxed yet refined take on contemporary dining.
    • Must-Try Dish: Seafood ceviche with indigenous Mapuche spices.

    99 Restaurante (🌟 Michelin Star)

    • Chef: Kurt Schmidt
    • Why Go: A forward-thinking restaurant that blends Chilean flavors with international techniques.
    • Must-Try Dish: Sea urchin tart with crispy quinoa.

    Final Thoughts

    In May, I will be in Lima, Peru, and I am excited to experience these world-class dining establishments firsthand. Latin America’s fine dining scene is unlike any other, offering bold flavors, innovative techniques, and immersive culinary storytelling. Whether you’re craving a Michelin-starred steakhouse in Buenos Aires, a Nikkei masterpiece in Lima, or an avant-garde dining adventure in Mexico City, these restaurants define what it means to dine in luxury.