Looking for the best cocktail bar in São Paulo? If you appreciate high-quality mixology, Japanese-inspired cuisine, and a lively atmosphere with 90s hip-hop, Tan Tan Bar & Izakaya should be at the top of your list.
Ranked No. 31 on The World’s 50 Best Bars in 2024, Tan Tan is one of the best bars in São Paulo, blending craft cocktails with bold, umami-packed dishes. Whether you’re a cocktail enthusiast, a foodie, or a traveler exploring São Paulo’s nightlife, Tan Tan offers an unforgettable experience.
## Why Tan Tan is One of São Paulo’s Best Bars
Tan Tan is the brainchild of Thiago Bañares, a leading chef in São Paulo’s culinary scene. His expertise in Japanese cuisine and cocktail culture has resulted in three standout establishments in São Paulo:
– Tan Tan Bar & Izakaya – A cocktail-forward izakaya with inventive small plates. – Kotori – A yakitori-focused restaurant specializing in grilled skewers. – The Liquor Store – A speakeasy-style bar with a refined selection of spirits and classic cocktails.
By visiting Tan Tan, Kotori, and The Liquor Store, I’ve experienced firsthand the quality, innovation, and attention to detail that defines Bañares’ restaurants. If you’re a cocktail and food lover in São Paulo, Tan Tan is a must-visit.
## Cocktail Menu: A Fusion of Japanese and Brazilian Flavors
One of the main reasons Tan Tan is among the best cocktail bars in São Paulo is its expert mixology. Their signature cocktails combine premium spirits with local Brazilian ingredients, resulting in unique, well-balanced drinks.
### Best Cocktails to Try at Tan Tan
1. **Tsukemono (Citrus)** – Don Julio Blanco – Wasabi – Cucumber – Orange bitters
For dessert, try the Chocolate Pie or the Sorbet of the Day.
## The Atmosphere: Hip-Hop Vibes & Trendy São Paulo Nightlife
Beyond the food and drinks, what sets Tan Tan apart from other São Paulo cocktail bars is its atmosphere.
– **90s Hip-Hop Soundtrack** – Expect Nas, A Tribe Called Quest, Wu-Tang Clan, and more. – **Modern Izakaya Aesthetic** – Industrial-chic decor with warm wood, granite, and metal accents. – **Lively, Yet Intimate** – A perfect balance of upscale cocktail bar and laid-back izakaya.
## Why Tan Tan is One of the Best Bars in São Paulo
✔️ Ranked No. 31 on The World’s 50 Best Bars ✔️ Craft cocktails with premium ingredients ✔️ Authentic Japanese comfort food with a Brazilian twist ✔️ A top nightlife destination in São Paulo ✔️ A unique blend of mixology, fine dining, and hip-hop culture
If you’re exploring São Paulo’s best cocktail bars, Tan Tan is an essential stop.
## Location
📍 **Tan Tan Bar & Izakaya** 📍 **Rua Fradique Coutinho, 153 – Pinheiros, São Paulo – SP**
## Final Thoughts: Is Tan Tan Worth Visiting?
Absolutely. Whether you’re visiting São Paulo for the first time or you’re a local looking for a world-class cocktail experience, Tan Tan delivers.
Between its expertly crafted drinks, inventive Japanese-Brazilian dishes, and nostalgic hip-hop playlist, this is one of the best bars in São Paulo for an unforgettable night out.
Would I return? Without a doubt.
If you’re a cocktail lover or foodie, Tan Tan is a must-visit São Paulo destination. Make a reservation and experience it for yourself!
What makes a person unique? I think it shows up in the details: what they notice, what they choose, what keeps them curious, and how they treat people.
What are they willing to spend time learning? How do they treat people when there’s nothing to gain? What do they return to, even after life pulls them in another direction?
For me, that picture includes personal style, cars, food, travel, music, and a tendency to research a dinner reservation far beyond what most people would consider reasonable. It also includes twenty-five years in the automotive business, changing priorities, and ambitions I’m still working toward.
Plenty of people share those interests. What becomes personal is the combination, along with the experiences and choices behind it. Looking at my own life, these are the ten things that help me understand how that happens.
1. What Makes a Person Unique? Start With Experience
After twenty-five years in automotive leadership, I naturally notice how businesses treat their customers. I pay attention to communication, follow-through, and the difference between someone completing a task and someone taking responsibility for an experience.
That perspective comes with me when I walk into a restaurant or check into a hotel. A beautiful space gets my attention. The people working in it often determine whether I want to return.
My automotive background also introduced me to Formula 1 through my work with Ferrari. An existing interest in cars opened the door to another interest, which eventually gave me more reasons to travel.
Experiences tend to build on one another like that. Something learned in one part of life turns out to matter somewhere completely different. Over time, those connections become part of how you see things, even when you aren’t consciously thinking about where they began.
2. Personal Style Is in the Details
I like nice things. Clothes, watches, cars. I notice the shoes someone is wearing, the bag they’re carrying, even the pen they’re using. Those small details catch my attention.
When I buy clothes, I look at the design and quality. I don’t choose something simply because of the brand name, and I try to avoid covering myself in logos. I want to enjoy the piece itself.
That said, I do like my Psycho Bunny polos. The little bunny gets a pass.
My preference is dark colors with bold accents. I like having something that adds personality without making every part of an outfit compete for attention. A strong accent against a darker background feels closer to my taste.
I consider myself very unique. I don’t try to fit neatly into a norm, but I don’t feel the need to go too far in the other direction either. I like finding my own balance.
Personal style gives me a way to express that. The choices matter because they feel right to me. Someone else can make completely different choices and have a style that’s just as distinctly theirs.
3. The Interests You Keep Making Time For
I regularly drive an hour or more into New York City for dinner. That probably tells you more about my interest in food than any description I could put in a biography.
The interest has been there for a long time. After high school, I took my high school girlfriend to a Daniel Boulud restaurant for her nineteenth birthday. Years before this website, I was already interested in making a meal into an experience worth planning around.
Cars hold my attention differently. Sound, feel, and the experience of driving matter to me. Food, wine, and cocktails create another kind of involvement, with different details to explore. Music has its place, too, from Dave Grohl and the Smashing Pumpkins to classic rock, alternative rock, and hip-hop.
These are the things I lose myself in. They reveal where my attention goes when I have a choice. Someone else’s interests might look completely different, but the time they willingly give them says something just as meaningful.
4. Curiosity Changes the Questions You Ask
Curiosity is probably the clearest connection between my interests. Once something catches my attention, I want to understand it better. A restaurant leads to questions about a chef. A cocktail introduces an unfamiliar ingredient. A race weekend becomes a reason to learn about the city surrounding the circuit.
My 2024 trip to São Paulo brought that habit back into focus. Formula 1 got me there, but researching restaurants, neighborhoods, hotels, and bars became a huge part of the experience.
The research continued afterward. The city gave me reasons to keep asking questions and eventually return.
I also enjoy the practical side of it. Looking at neighborhoods, comparing menus, and figuring out which places belong in the same day can be satisfying in its own right. By the time I book something, I’ve usually already spent a fair amount of time thinking about it. If dinner needs its own research project, I’m probably interested.
That’s one of the things I value about curiosity: it leaves room for an experience to become something I hadn’t anticipated. I can arrive with a plan and still discover that the part I want to explore further is somewhere else entirely.
5. Taste Develops Through Paying Attention
I don’t think taste arrives fully formed. Mine has developed through trying things, comparing experiences, and gradually understanding why certain places stay with me.
Barcelona in June 2026 was a good example. Mont Bar became one of my five best meals, while Disfrutar offered a very different experience. At Mont Bar, warmth and personality were part of what made the evening work so well for me.
Personal taste becomes more useful when you can explain it. Was it the food? The atmosphere? The pacing? The way the staff made the evening feel? Sometimes it’s difficult to separate those elements because the whole experience works together.
That is the perspective I bring to my food and drink writing. I want to understand my own reaction before turning it into a recommendation.
Another meal, trip, or conversation can give me context I didn’t have before.
That willingness to reconsider matters. Once I decide that my taste is finished developing, I give myself fewer reasons to explore. I’d rather keep finding something that surprises me, even if it makes me rethink an opinion I was perfectly comfortable with yesterday.
6. Values Show Up in Ordinary Decisions
Honesty and service matter to me. Those are easy words to put on a website. Their meaning becomes clearer in everyday decisions.
If I recommend somewhere, I want to explain why it deserves someone’s time. If an experience disappoints me, I want to be able to say that clearly and fairly. Praise becomes more useful when a reader can trust that it reflects what actually happened.
The same applies to my working life. People remember whether you listened, explained something properly, and followed through. A confident introduction only gets you so far.
When I think about what makes a person unique, values belong in the answer because they influence behavior across different situations. Interests can introduce us to one another. The way we act helps determine whether a connection lasts. For me, being enthusiastic about an experience comes with a responsibility to describe it honestly.
7. How You Make Other People Feel
Some of the most memorable parts of São Paulo involved the people. The hospitality, the conversations, and the willingness to share knowledge helped turn a city I was visiting into somewhere I wanted to understand more deeply.
That has stayed with me as I’ve continued traveling. A restaurant can put tremendous effort into its food and design. The welcome still matters. So does the sense that someone genuinely wants you to enjoy being there.
I think about this beyond hospitality, too. We all contribute something to the atmosphere around us. Listening, showing interest, or taking time to answer a question can change an interaction.
The people I remember most clearly often made it easier to ask questions and feel comfortable. There is something very personal about the way someone does that. It can stay with you long after the details of the setting begin to fade.
8. Different Chapters Bring Different Priorities
I attended the New York City Wine & Food Festival in 2009 and returned over the following years. Around the early 2010s, I also attended the Manhattan Cocktail Classic, coming to it from outside the industry because I was interested in the experience.
Then I bought a farm in 2013, and my focus shifted. Life had other demands, and the time available for those interests changed.
The curiosity was still part of me. São Paulo helped bring it forward again in a way that eventually led to this website.
Looking back, that progression makes sense. At the time, I was simply living through it. Different responsibilities take up different amounts of space as life changes. An interest can remain meaningful through a quieter period, then return with new energy. I find that reassuring. The person I am today includes those earlier chapters, even when my daily life looks different.
9. Your Perspective Is What You Can Contribute
Two people can visit the same destination and come away wanting to talk about completely different things. One may remember the architecture. Another may remember a meal, a conversation, or how a place made them feel.
My own travels have included Machu Picchu and Maido in Peru, restaurant experiences in Barcelona, and the food and hospitality that keep drawing me back to Brazil. Those places offer very different ways of experiencing a destination.
Writing helps me work out what deserves attention and why. My São Paulo travel guide grew from that process of researching, visiting, remembering, and trying to make the information useful to someone else.
I can contribute the perspective I’ve developed while being clear about its limits. Readers have their own tastes, priorities, and budgets. Giving them enough context to make their own decision feels more useful than assuming everyone should want the same experience I do.
10. Leave Room for the Person You’re Becoming
I’m still a Finance Director. I still plan around a job, a budget, and limited vacation time. Building this website happens within that reality.
I’d like travel and content creation to become my full-time work. There is a gap between wanting that and making it happen, and I’m in the middle of working through it.
That unfinished part belongs in the picture, too. It’s easy to describe yourself using things you’ve already done. Your next decisions reveal something as well: what you’re prepared to learn, where you’re willing to put effort, and which interests you want to take more seriously.
My answer to what makes a person unique will probably keep changing as I do. For now, it comes down to the experiences I carry, the things that keep me curious, the values I try to live by, and the personal choices that make me feel like myself.
There will be more places to explore, meals to plan around, and questions worth following. I like having something ahead of me that I haven’t figured out yet.
The 2025 São Paulo Grand Prix was my second trip to Interlagos, and I went back with a much better idea of what I wanted from the weekend. I wanted a good view, some protection from the weather, and enough time left over to enjoy São Paulo. Especially dinner.
In 2024, I sat in Grandstand G. In 2025, I moved to N. That change made a real difference to my comfort, and it gave me a useful comparison for anyone trying to decide where to sit.
I like a great hotel, a good restaurant and a comfortable ride back from the track. But my race weekend was spent in a grandstand. That is the experience I can actually tell you about: what worked, what I brought, and what I would pay attention to before going again.
A note on this article: This is a look back at my 2025 visit, not a current ticket offer. For planning a future trip, use my São Paulo Grand Prix travel guide and check the current event details before booking.
1. Returning for the 2025 São Paulo Grand Prix
My first visit gave me plenty of reasons to come back, along with a few lessons I did not need to learn twice. The weather was one of them. Grandstand G was uncovered, and the rain in 2024 made that a very noticeable part of the experience.
I still enjoyed being at Interlagos. There is something very different about watching a race at the circuit instead of on television. You get the crowd, the sound and the view in front of you. You also have to think about where you will sit for hours, how you will follow the rest of the race, and what happens if the weather changes.
By the time I planned the 2025 São Paulo Grand Prix trip, comfort had moved higher up my list. I was happy to spend more where I knew I would notice the difference.
Sector G, where I sat on my first trip in 2024. I chose Grandstand N when I returned in 2025.
For the 2025 São Paulo Grand Prix, I sat in Grandstand N. It had covered metal stadium seating, a view toward the Senna S, and a nearby screen to help follow what was happening elsewhere on the circuit.
After the uncovered concrete seating in G the previous year, I appreciated the change. The roof and seating were practical improvements I could enjoy throughout the day. A nearby screen mattered, too. The cars in front of you are only part of the race, and I wanted to keep track of the bigger picture.
N also had its own entrance and concessions. I liked having what I needed close to where I was sitting rather than treating every break as a separate outing.
That does not make N the right choice for everyone. Budget, preferred view and the kind of atmosphere you enjoy all matter. For me, it was a better fit for how I wanted to spend three days at the circuit. I would compare those details before paying more simply because a ticket sounds more exclusive.
My view from Grandstand N during the 2025 São Paulo Grand Prix.
3. Getting into the circuit was straightforward for me
On Friday and Saturday in 2025, I arrived around 9:30 to 10 a.m. and had only about three to five people ahead of me at the entrance. Sunday was busier, but the lines moved quickly.
That is my experience from that year and that entrance, rather than a promise about the next race. Different arrival times and different grandstands can make for a very different morning.
I would still build some margin into the day. Getting through the gate is only one part of arriving. You need time to find your section, get settled, use the bathroom and pick up anything you want before a session begins.
I also pay much closer attention to schedule changes now. The disruption in 2024 was a reminder that the timetable you looked at earlier in the trip may not be the timetable you need on the morning of the race. For a future visit, I would keep the official event information handy and check it again before leaving the hotel.
4. A small bag made the day easier
For my first São Paulo race, I mostly relied on my pockets. In 2025, I used a string bag and then a small Adidas backpack. Having room for a few essentials made things simpler.
I carried my DJI camera, sunglasses, ponchos and earplugs. I did not end up using the earplugs, but they were there if I wanted them. The ponchos were an easy decision after the previous year.
I would rather carry a few useful things than spend the day managing a large bag. You still need to move through entrances, walk around the circuit and get yourself back out with everything you brought in.
After the 2025 São Paulo Grand Prix, my approach to packing is straightforward: pack for the time you will actually spend outside, keep the bag manageable, and check the current prohibited-items list before leaving. What I carried in 2025 should not be treated as a guarantee that every item is permitted at a future event.
The view from my earlier trip in 2024. Weather protection was one of the things I thought about differently when planning 2025.
5. Food at the track and a few things to bring home
I was happy with the skewers I ate at the circuit. Race-day food has a different job from the restaurant reservation later that evening: I want something enjoyable, convenient and easy to fit between sessions.
Having concessions in my section helped. I could get something to eat without turning lunch into a complicated part of the schedule.
I also looked at merchandise. Some shirts were roughly $30 more than I would have paid in the United States, so I did not assume everything at the circuit was a good deal. I came home with a Senna pin set and a Pirelli championship hat.
Those are personal souvenirs from the 2025 São Paulo Grand Prix, rather than a shopping list I think everyone needs. I would rather buy something I actually want to keep than spend money just because I am standing in a merchandise shop.
The Ayrton Senna pin set I brought home from the 2025 São Paulo Grand Prix.
6. The exit deserves a plan of its own
In 2025, I tried to get onto the track after the race for the podium atmosphere. The access points were packed, and I eventually decided to leave.
I would have enjoyed getting closer, but I was not willing to spend the rest of the afternoon fighting the crowd to make it happen. That is a useful thing to decide for yourself before the race ends: how much time and effort do you want to put into the post-race experience?
Transport also matters. I used Rhino for my São Paulo trip and have written separately about my experience with Rhino transportation. A driver does not make the circuit exit or city traffic disappear, so I still think carefully about the pickup plan and how much time to leave before dinner.
When I look back at the 2025 São Paulo Grand Prix, the small decisions around the race stand out alongside the time in the grandstand. Knowing how I would get home and allowing time to change made the rest of the evening easier to enjoy.
My Rhino ride outside W São Paulo during my 2025 trip. I pay full price for my transportation.
7. São Paulo was a big part of the reason to return
The race brought me to São Paulo. The restaurants and the people gave me more reasons to keep coming back.
I enjoy the research almost as much as the planning for the circuit: deciding where to eat, which bars I want to revisit and where I want to stay. I do not want to fly all that way and see only the route between a hotel and a grandstand.
Evvai is my favorite restaurant in the world, and Tan Tan has become part of every São Paulo trip. Those places matter to me as much as getting the race-day details right. The challenge is leaving enough time to enjoy them without spending the evening watching the clock.
If I am booking dinner after a day at Interlagos, I allow for the walk out, the pickup, traffic and time to shower and change. A reservation that looks fine on paper can feel very different when thousands of people are leaving the same place.
My São Paulo restaurant guide covers the food side of these trips. For me, a good race weekend should leave room for both.
8. Was the 2025 São Paulo Grand Prix worth it?
Yes. I went back with a clearer idea of what I wanted, and the changes I made improved the experience. Grandstand N suited me better, a small bag made the day easier, and I knew to think about the exit and the evening before I got to the circuit.
My version of a worthwhile weekend does not require every upgrade available. I want the seat to work for me, the hotel to be comfortable, the transport to be thought through and the dinners to be worth looking forward to.
The 2025 São Paulo Grand Prix helped me understand that balance better. It also gave me more reasons to return to a city I already liked.
Luxury Formula 1 Travel: Some people choose a Grand Prix and then find somewhere to stay. I do it the other way around.
Where am I having dinner? Which hotel will I actually enjoy coming back to? Is there enough time around the race to make the trip feel like more than a weekend at a circuit?
That is how I think about luxury Formula 1 travel. I want a good seat and a great race, but I also want a trip I would be happy to take even if the cars were not there.
São Paulo taught me that. I first went for the Grand Prix in 2024, returned in 2025, and am heading back again in November 2026. The racing is the reason I book the trip. The restaurants, hotels and city are why I keep returning.
The view across Interlagos during my 2024 São Paulo Grand Prix weekend.
There are plenty of Grand Prix destinations I would build an entire trip around. For this article, I picked five that offer something beyond the circuit.
Luxury Formula 1 Travel: Five Destinations at a Glance
Monaco: For the setting, the racing history and a Riviera trip that extends beyond the circuit. Choose your race view carefully, then leave time for waterfront meals, a special hotel stay and exploring the coast.
Singapore: For night racing paired with restaurants, cocktail bars and time to explore the city. Mix a memorable dinner with hawker-center meals, choose a hotel around your circuit access and leave room for slower mornings after late nights.
São Paulo: My firsthand choice for combining Formula 1 with exceptional dining. Interlagos brings me there, but Evvai, Tan Tan and the hotels keep me coming back. Give the restaurants their own place in the itinerary, with realistic time for traffic and getting ready after the race.
Italy: For Monza, Milan and a longer journey through food and Ferrari country. Build the race weekend around Milan, then consider Lake Como for a slower pace or Bologna, Modena and Maranello for pasta, regional specialties and Ferrari history.
Japan: For Suzuka followed by a food journey worth allowing at least two weeks to enjoy. My plan would start in Tokyo, move to Nagoya for the race, then continue through Kyoto and Osaka. Think sushi, ramen, grilled eel, traditional Kyoto dining and Osaka street food, with time to enjoy each stop rather than rush between reservations.
2027 dates to plan around
Japan: April 9–11. Monaco: June 4–6. Italy (Monza): September 3–5. Singapore: October 8–10. São Paulo: November 5–7.
These are the published 2027 race weekends, also listed in McLaren’s calendar and the FIA’s 2027 schedule.
Still planning for this year? The 2026 São Paulo Grand Prix takes place November 6–8.
Booking research: Prices and sales status below were checked October 23, 2026. Always confirm current availability and terms directly with the hotel, circuit or official ticket seller before booking.
Monaco’s harbour at dusk, paired with a stylized Circuit de Monaco outline. AI-generated editorial illustration.
Monaco is the obvious luxury Grand Prix choice, but I would look past the yacht photos and focus on what actually makes the trip work: a race view you understand, a hotel that fits your pace and enough time to enjoy the coast.
The attraction is the setting: Formula 1 running through Monte Carlo, with the harbor, hillsides and old town all within reach. It is a race weekend where the city itself is part of the experience.
A yacht, a terrace and a grandstand can offer three very different days. Before booking, I would look closely at sightlines, shade, access and what is actually included.
Hôtel de Paris Monte-Carlo is a hotel I would research for a stay centered on Casino Square. It is close to the action, but the bigger question is whether the room, terrace or package gives you the race experience you want.
Beyond the circuit, leave time for a proper dinner and a few days on the coast. Nice, Cap d’Antibes and the villages above the water are all easy additions if you do not try to do everything in one weekend.
Where I would spend: a viewing location I have researched carefully, followed by a hotel and meals that make the trip feel complete.
What I would check: exact race views, access routes during closures, minimum hotel stays and whether a terrace or hospitality package is worth the premium.
Hotels and tickets for June 3–7, 2027
The Fairmont Monte Carlo’s official Grand Prix package makes the cost of staying in Monaco clear: a five-night minimum, with 2027 packages beginning at €7,500 per room for two guests, including breakfast and a three-day grandstand ticket. The hotel also notes that rates vary by room category and availability.
For tickets, the Automobile Club de Monaco’s official 2027 price sheet lists three-day grandstand tickets from €780 to €1,360, depending on the stand. Hospitality and terrace options are separate products, so I would compare them against the actual view and access rather than assuming they are automatically better.
2. Singapore for a complete city break
Singapore’s Marina Bay skyline, paired with a stylized Marina Bay Street Circuit outline. AI-generated editorial illustration.
Singapore appeals to me because the race and the city can both be substantial parts of the trip. The night race gives you daylight hours for food, museums, walks and a slower hotel morning if you plan it well.
Resist the temptation to schedule every daytime hour because the racing happens at night. A long lunch, a swim, a nap and a good dinner can make the weekend better than trying to see every neighborhood between sessions.
Marina Bay Sands is an obvious hotel to research, particularly if the rooftop pool and circuit proximity matter to you. I would also look at hotels in the Civic District or along Orchard Road if I wanted a different rhythm away from the circuit.
For food, I would build in both a special dinner and time for hawker-center eating. Singapore works best when you let the formal and casual meals sit alongside each other.
Where I would spend: a hotel location that works with the circuit gates I will use, then meals that range from a serious reservation to a late-night hawker stop.
What I would check: ticket zones, gate access, road closures and the late-night transport plan back to the hotel.
Singapore’s rules are part of planning the trip
Singapore’s race-weekend nightlife comes with rules worth checking before you pack. The city is easy to enjoy, but it is not a place to assume that rules from home apply.
Do not bring recreational drugs, cannabis or CBD products, even if legal where you live. Singapore’s laws are strict, and the safest approach is to leave them at home.
Public drinking rules differ from licensed-bar hours: public consumption is generally restricted from 10:30 p.m. to 7 a.m., with additional restrictions in designated zones. Check the current rules before the trip, especially if you are planning to drink outdoors after the race.
Hotels and tickets for October 7–11, 2027
Alongside Marina Bay Sands, price The Ritz-Carlton, Millenia Singapore. Neither is a budget choice on race weekend, but both are worth comparing for location, views and how much time you expect to spend at the hotel.
The promoter says the early-bird allocation is sold out, with regular tickets due to go on sale later. That means the practical move is to join the official mailing list and decide in advance which ticket zone you want.
Read the room description carefully: Lounge @ Turn 3 pairs outdoor grandstand seating with an air-conditioned lounge, while some hospitality products include food and drinks. The right choice depends on whether you value a better view, a place to cool down or a more social setting.
3. São Paulo for the trip beyond Interlagos
São Paulo’s Octávio Frias de Oliveira bridge and skyline, paired with a stylized Interlagos outline. AI-generated editorial illustration.
This is the destination on the list I can talk about from repeated experience.
I sat in Sector G in 2024 and Sector N in 2025. For 2026, I have chosen Sector M. Each has a different balance of view, atmosphere and comfort, and I have learned that the best choice depends on what you want from the day.
The Senna S from Grandstand N during my 2025 São Paulo Grand Prix weekend.
That is an important part of how I spend on Formula 1. I am happy to choose a grandstand that is not the most expensive if it gives me the experience I want, then put more of the budget toward the restaurants and hotels that make the trip memorable.
A course at Evvai during my November 2025 São Paulo trip.
I have stayed at several São Paulo hotels across my visits, including Hotel Unique, Rosewood São Paulo and W São Paulo. Each works differently depending on where you want to spend time and how you plan to get to Interlagos.
That traffic is one of the biggest practical lessons I have brought home from Interlagos. The circuit is far from the main hotel districts, and race-day travel can take longer than you expect.
My Rhino ride at W São Paulo during my 2025 trip.
I would rather allow enough time to get back, change and arrive at a restaurant relaxed than try to squeeze in one more stop and spend the evening watching the clock.
Where I would spend: the restaurants I genuinely want to experience, a hotel I will enjoy returning to and a race ticket that fits how I like to watch.
What I would check: the exact grandstand, weather protection, pickup location and the route back to the hotel after the race.
Cocktails at Tan Tan during my November 2025 São Paulo trip.A look into Lewis Hamilton’s Ferrari garage during my Thursday access at Interlagos in 2025.
Hotels and tickets for November 4–8, 2027
Rosewood São Paulo and Hotel Unique stay on my shortlist, alongside W São Paulo. I would compare them based on the restaurants and neighborhoods I want to use, not just the room rate.
The official F1 ticket store currently shows a 2027 waitlist, so there is no verified public price to quote yet. I would join the official waitlist and avoid treating resale listings as a reliable price signal until the promoter releases inventory.
4. Italy for Monza, Ferrari heritage and the meals afterward
Milan as a city base, paired with a stylized outline of the race circuit in Monza. AI-generated editorial illustration.
Italy is the trip I would choose for the combination of racing, food and everything around the circuit. Monza is the anchor, but Milan, Lake Como and Emilia-Romagna can turn the weekend into a much bigger journey.
Base the race weekend in Milan, then change pace with a Lake Como extension: lake walks, long lunches and a hotel stay that feels separate from the crowds around the circuit.
For a stronger food-and-motorsport trip, continue to Emilia-Romagna. The Enzo Ferrari Museum in Modena, the Ferrari Museum in Maranello and the region’s pasta, balsamic vinegar and cured meats make a good counterpoint to the race.
Hotels and tickets for September 2–6, 2027
Mandarin Oriental, Milan is the food-and-design choice I would research, with Seta by Antonio Guida in the hotel. I would also compare it with a Lake Como stay if I wanted the trip to feel less city-focused.
Monza’s 2027 tickets are on sale. The official three-day adult price list includes grandstands from €450 to €1,100, with general admission from €210. The higher-priced grandstands are not automatically the right choice, so I would compare the view, shade and access before paying more.
What I would check: the precise grandstand section, shade, station-to-gate route and whether I want to stay in Milan, near the circuit or split the trip with Lake Como.
5. Japan for Suzuka and a proper food journey
Suzuka’s Ferris wheel and grandstands at dusk, paired with a stylized Suzuka Circuit outline. AI-generated editorial illustration.
For Suzuka, I would want at least two weeks in Japan. That is my minimum for enjoying the race and the food without turning the whole trip into a checklist.
Start in Tokyo, travel west through Nagoya and Kyoto, and look at flying home from Osaka. The route is straightforward, but the value is in giving each stop enough time.
Tokyo: April 5–8, three nights
I would keep arrival day forgiving: a neighborhood meal, an early night and no pressure to see the whole city immediately.
Ginza Hachigou is one specific target for ramen, with duck, chicken, scallops and truffle in the broth. It is the kind of meal I would plan around, then leave the rest of the day open.
Nagoya and Suzuka: April 8–12, four nights
Arrive in Nagoya on Thursday, settle in and give the city a proper meal before the race weekend begins.
Across the weekend, look for Nagoya’s miso katsu, miso-nikomi udon and tebasaki chicken wings. The city has a strong food identity that is easy to miss if you treat it only as a base for Suzuka.
Nagoya Marriott Associa, directly connected to Nagoya Station, is a practical hotel to research for the race. It makes the train to Suzuka easier and gives you a comfortable base after a long day at the circuit.
Race-weekend hotel and ticket reality
For April 8–12, 2027, two adults and one room, Nagoya Marriott Associa’s official site showed a four-night total of ¥259,600 including taxes and fees when checked October 23, 2026. That is a useful benchmark, not a guarantee, because race-weekend inventory and rates move quickly.
Suzuka’s official sale is scheduled for November 15, 2026 at 11 a.m. local time, with ticket prices not yet published. I would decide on a grandstand before that date and buy only through the official circuit channel.
Kyoto: April 12–16, four nights
This is where I would slow down and make room for one ambitious meal. Kikunoi Honten is the kind of reservation I would build a Kyoto stay around, then balance it with markets, coffee and simpler neighborhood meals.
The other days can explore Kyoto’s yuba, tofu, pickles, seasonal vegetables and sweets. I would rather return to a few neighborhoods than spend every day crossing the city.
Osaka: April 16–20, four nights
Finish with a less rigid eating schedule: takoyaki, okonomiyaki and kushikatsu, plus one or two restaurants you have researched in advance.
I would resist adding three more cities just because the trains make it possible. The best version of this trip is still one where you have time to sit down and enjoy dinner.
Choosing a Luxury Formula 1 Travel Destination
The best Formula 1 trip is not necessarily the most expensive one. It is the one where the race, hotel, meals and pace all work together.
Monaco is the choice for spectacle and the Riviera. Singapore is for a city break with a night race at the center. São Paulo is for a trip where the restaurants can be as memorable as the circuit. Italy is for Monza, Milan and a longer food-and-Ferrari route. Japan is for the most complete journey, with Suzuka as one stop in a much bigger food trip.
My own approach is simple: choose the race that gives you the trip you want, then spend on the parts you will remember after the podium ceremony.
Completely Unnecessary. Absolutely Worth It.
Before booking, check official race dates, ticket terms, hotel cancellation policies and local rules. Prices, availability and schedules change quickly around Grand Prix weekends.
For more Formula 1 travel planning, explore my guides to São Paulo, Interlagos grandstands and the restaurants I would build a race weekend around.
Disclosure: This article contains no paid placements. If I add affiliate links in the future, I will disclose them clearly.
Sources: FIA Formula One World Championship 2027 calendar; McLaren 2027 F1 calendar; Automobile Club de Monaco 2027 ticket prices; Fairmont Monte Carlo Grand Prix package; Singapore GP official ticket information; Singapore Police Force public drinking rules; Singapore Central Narcotics Bureau guidance; Formula 1 ticket store; Autodromo Nazionale Monza ticket information; Suzuka Circuit ticket information; official hotel websites.
The Psychology of Elite Spending: Why Experiences Beat Things
In the world of luxury and high-net-worth individuals, the way money is spent reveals far more than financial capacity. It reveals psychology, identity, and priorities. While society at large often associates wealth with material items—mansions, exotic cars, designer clothes—the ultra-wealthy tend to operate differently. For them, experiences trump things.
So why do the ultra-rich lean toward immersive experiences over high-ticket items? The answer lies in emotional ROI, access to exclusivity, legacy creation, and a deep understanding of what money can and cannot buy.
The Shift: From Possessions to Meaning
As wealth increases, so does the awareness that possessions have limits. A person can only wear so many watches or drive so many cars. The ultra-rich, especially those who have been wealthy for decades or inherited generational wealth, often reach a saturation point with material goods. Instead of chasing more, they seek deeper meaning.
Experiences—such as dining at a three-Michelin-star restaurant in Kyoto, attending a private concert by a favorite artist, or exploring Antarctica on a luxury expedition yacht—offer stories, memories, and emotions. These are not assets that depreciate, but moments that compound in personal value.
Emotional ROI: The Ultimate Luxury Currency
Emotional ROI (return on investment) refers to the intangible emotional value derived from an experience. Luxury travelers and elite spenders are constantly looking for moments that provide:
Connection (with family, culture, or self)
Elevation (a sense of being part of something rare)
Transformation (a shift in mindset or perspective)
Whether it’s a spiritual retreat in Bhutan or a custom-designed wine-tasting weekend in Bordeaux led by a master sommelier, these experiences resonate more deeply than the latest Hermès drop.
Access as the New Status Symbol
In previous decades, ownership was the ultimate flex. Today, access and exclusivity have taken the throne. Private invites to art auctions, closed-door chef’s tables, early access to hypercars, and member-only global clubs signal a higher tier of wealth.
Spending on experiences often grants access to people, places, and events that most can’t buy their way into. This sense of insider status is powerful. It conveys not just wealth, but influence and cultural capital.
Experiences Are More Shareable and Story-Worthy
In an age where social signaling happens on Instagram, TikTok, and curated WhatsApp groups, experiences provide richer storytelling opportunities than static assets. A trip to the Monaco Grand Prix with behind-the-scenes access or attending Milan Fashion Week as a VIP guest creates social content, personal pride, and a deeper imprint.
Elite spending is as much about how wealth is perceived as it is about how it’s used.
Legacy Creation: Memories That Outlive Objects
For many HNWIs, particularly those with families, investing in experiences is a form of legacy building. Family trips that span continents, private art and culture tours, and moments of shared wonder become stories that pass down generations.
Possessions can be sold, stolen, or forgotten. But the emotional imprints of extraordinary experiences become part of a family narrative.
Less Maintenance, More Fulfillment
A Bugatti requires maintenance, insurance, and storage. A rare bottle of Japanese whisky, once consumed in celebration, needs none of that—but provides a moment that lingers in memory. The ultra-wealthy often calculate the “friction” associated with a purchase and lean toward what brings joy with minimal upkeep.
This is why luxury experiences—whether Michelin dining, global wellness retreats, or once-in-a-lifetime adventures—win.
The Rise of Experience Curators and Luxury Concierges
The trend has fueled entire industries around bespoke experience curation. Whether it’s a private dinner on an Icelandic glacier, a fragrance creation session with a Parisian maison, or tracking mountain gorillas in Rwanda with elite guides, curated experiences have become the new investment-grade purchases.
Brands and individuals who can deliver on this expectation are becoming essential partners to the UHNW lifestyle.
Final Thoughts: Why This Matters
For brands, service providers, and curators looking to engage high-net-worth individuals, understanding the psychology of elite spending is critical. It’s not just about offering luxury products—it’s about offering emotionally significant experiences that spark connection, elevate status, and tell a compelling story.
Because at the highest level of wealth, it’s not about what you own. It’s about what you feel.
Some experiences go beyond mere enjoyment; they immerse me so deeply that time seems to slip away. For me, three activities stand out—driving, traveling, and indulging in a great meal. Each of these pursuits offers its own form of escape, exhilaration, and fulfillment.
The Art of Driving
Driving isn’t just a way to get from point A to point B—it’s an experience, a form of expression, and sometimes even therapy. Whether it’s taking an exotic car through winding roads, cruising on an open highway, or feeling the precision of a well-engineered machine, I find myself completely absorbed. The engine’s roar, the responsiveness of the car, and the synergy between driver and machine create a rhythm that is both thrilling and meditative. There’s an unmatched sense of freedom when the road is mine to command.
The Allure of Travel
Traveling is more than a passion; it’s a necessity. Exploring new places, experiencing different cultures, and discovering hidden gems offer an escape from the ordinary and a deeper connection to the world. Whether it’s the vibrant streets of São Paulo, the luxury of a five-star hotel, or the charm of an off-the-beaten-path destination, I get lost in the adventure. Travel expands my perspective, introduces me to extraordinary people, and fuels my appreciation for the finer details in life.
The Joy of a Perfect Meal
There’s something magical about a well-prepared meal, especially when it’s paired with the right atmosphere, company, and drinks. Fine dining isn’t just about eating; it’s about storytelling, craftsmanship, and sensory indulgence. From Michelin-starred restaurants to local hidden gems, I find myself immersed in the flavors, textures, and aromas. Every dish tells a story, every sip of wine enhances the moment, and every bite is an opportunity to experience culinary artistry at its finest.
A Life Lived in the Moment
Whether behind the wheel of an exotic car, wandering through a new city, or savoring an unforgettable meal, I lose myself in these experiences. They are my escape, my passion, and my way of embracing life to the fullest. The thrill, the discovery, and the indulgence fuel my journey—always seeking the next adventure, the next road, and the next great taste.
In this Tan Tan São Paulo review, I’m going back to one of the places in the city that made sense to me almost immediately. I originally went because of the cocktails, but what keeps me coming back is the combination of everything else: Japanese-influenced food, a serious bar program, 1990s hip-hop, and a room that feels energetic without trying too hard.
I have been to Tan Tan more than once, and at this point I make a point of visiting at least one of chef Thiago Bañares’s places whenever I am back in São Paulo.
Tan Tan is still the one I associate most with the side of São Paulo nightlife I enjoy: very good food, interesting drinks, music with some personality, and none of the stiffness that can come with highly regarded bars and restaurants.
I travel for restaurants and cocktails, but I do not need every night to be a tasting menu, white tablecloths, or a three-hour production. Sometimes I want a great drink, a few dishes I actually want to eat, good music, and a room that feels alive.
Tan Tan does that very well.
Four cocktails photographed during Richard Jarocki’s visit to Tan Tan in Pinheiros, São Paulo.
Tan Tan São Paulo — At a Glance
Neighborhood:
Pinheiros, São Paulo
Style:
Japanese-influenced bar food and cocktails
Best For:
Dinner, cocktails, bar snacks, late-night energy
Atmosphere:
Lively, casual, music-driven
Music:
1990s hip-hop
What I Had:
Yardbird Katsu Sando, Kaki Ponzu, Aka Teba, Ajillo, Wonton Shio Ramen, Chocolate Pie
What I’d Order Again:
Yardbird Katsu Sando, Aka Teba
Cocktail I Remember Most:
Tsukemono
What I Want to Try Next:
Ikura Fries
Current Recognition:
#24, The World’s 50 Best Bars 2025
Would I Return?:
Absolutely.
My Take: Tan Tan gets the food, cocktails, music, and atmosphere right without trying too hard.
Why Tan Tan São Paulo Keeps Me Coming Back
There are restaurants I remember because of one dish, and there are bars I remember because of one cocktail.
Tan Tan is different because I remember the whole night.
The bar matters. The kitchen matters. The music matters. The crowd matters.
It feels like a place where you can have a genuinely good meal without the night becoming formal. That balance is harder to pull off than it sounds.
A lot of restaurants try very hard to look cool. Tan Tan does not feel like it is constantly reminding you how cool it is.
It just works.
The room gets busy, the music is part of the experience, cocktails keep moving across the bar, and the food fits naturally into the night.
That is probably the biggest reason I like it.
A bartender preparing drinks at Tan Tan São Paulo, photographed from a seat at the bar.
The Cocktail I Remember Most: Tsukemono
One of the drinks I still associate with Tan Tan is the Tsukemono.
It combined tequila, wasabi, cucumber, and orange bitters.
That combination sounds like it could easily become one of those cocktails that is more interesting to read about than it is to drink.
It wasn’t.
The cucumber kept it fresh, the wasabi gave it enough edge to make it different, and the tequila kept the drink grounded.
It was one of those cocktails where the ingredient list makes much more sense once you actually taste it.
The cocktail menu has moved on since those earlier visits, which is one reason I wanted to update this review instead of leaving an old menu frozen online forever.
Tan Tan’s Current Cocktail Menu: Perspective
cocktail photographed during an earlier visit to Tan Tan São Paulo.
The current cocktail menu is called Perspective.
The idea is built around ingredients connected to Brazil’s five regions, translating climates, flavors, and cultural references into cocktails through taste, texture, and contrast. ce37d670-997c-4145-8e8b-54168fa…
That interests me more than another menu full of complicated drinks with no real connection to where you are.
If I am drinking in Brazil, I like when the bar gives me something that could only really make sense there.
The current menu uses ingredients including black tucupi, cupuaçu, cashew, malagueta pepper, passion fruit, yerba mate, baru nut, cambuci, and cachaça.
Ramos Tucufizz
Amburana-aged cachaça, cupuaçu, black tucupi cordial, cashew-nut orgeat, and egg white. ce37d670-997c-4145-8e8b-54168fa…
That is the kind of drink I would want at Tan Tan because it pushes beyond the familiar without sounding random.
Caipora
Cachaça, cupuaçu cordial, black tucupi soda, and cashew nut. ce37d670-997c-4145-8e8b-54168fa…
This one sounds even more directly Brazilian and would probably be one of my first orders on another visit.
Amor & Café
Don Julio añejo, Ketel One, Cynar, passion-fruit cold-brew coffee, blue cheese, and honey. ce37d670-997c-4145-8e8b-54168fa…
Blue cheese in a cocktail is exactly the kind of thing that makes me stop and read the menu twice.
I have eaten and drunk enough unusual things that I am not interested in ordering something strange just because it is strange.
It still has to taste good.
But I would absolutely try that once.
Mi Mi Mi
Ketel One, Don Julio añejo, dry vermouth, and pickled baby-corn brine. ce37d670-997c-4145-8e8b-54168fa…
Again, very Tan Tan.
Tan Tan Still Keeps Some of Its Greatest Hits
The current menu also has a Hall of Fame section.
That tells you something about the bar.
Tan Tan is willing to change the menu, but it also understands when something has earned the right to stay.
The Hall of Fame currently includes Hello Suckers, Curupira, Dirty Dance, Libertine, and Cavagna Kakigori. ce37d670-997c-4145-8e8b-54168fa…
I like that approach.
There is nothing wrong with creating a new menu, but there is also nothing wrong with admitting you made something worth keeping.
What I Ate at Tan Tan
The food is a major reason I would not describe Tan Tan simply as a cocktail bar.
Some of the dishes I had on earlier visits are still on the menu. Others have changed or disappeared.
I would rather tell you exactly what I ate and then separate that from what is available now.
Yardbird Katsu Sando
Yardbird Katsu Sando photographed during an earlier visit to Tan Tan São Paulo, featured in Richard Jarocki’s restaurant review.
The Yardbird Katsu Sando was one of the dishes I had, and it is still on the current menu.
It is a breaded ground-pork patty with chuno sauce on shokupan. ce37d670-997c-4145-8e8b-54168fa…
This is exactly the kind of food I like with cocktails.
It is rich, crispy, easy to eat, and not remotely precious.
There is a time for tweezers and perfect plating.
There is also a time for a fried pork sandwich.
Tan Tan understands both sides of that equation.
Kaki Ponzu
Kaki Ponzu oysters photographed during Richard Jarocki’s visit to Tan Tan São Paulo.
I also had the Kaki Ponzu.
The current menu still serves fresh Santa Catarina oysters with ponzu and mignonette. ce37d670-997c-4145-8e8b-54168fa…
Oysters make sense in a restaurant like this because they reset your palate after something fried or rich.
Aka Teba
Aka Teba chicken wings with sesame seeds and peanuts, photographed during Richard Jarocki’s visit to Tan Tan São Paulo.
The Aka Teba was another dish I tried.
It remains on the menu as crispy fried chicken wings with homemade sweet chili, sesame seeds, and peanuts. ce37d670-997c-4145-8e8b-54168fa…
It is straightforward bar food, but that is not a criticism.
A great bar does not need to reinvent every single thing on the plate.
Sometimes wings should just be really good wings.
Octopus and Mushrooms Ajillo
Octopus and mushrooms ajillo in a black handled pan, photographed during a visit to Tan Tan São Paulo.
I remember this as the Ajillo: mushrooms, garlic confit, octopus, and olive oil.
The current menu calls it Octopus and Mushrooms Ajillo and serves it in an iron pan. ce37d670-997c-4145-8e8b-54168fa…
This was one of the more savory dishes I had and exactly the kind of thing that stands up well next to a stronger cocktail.
Wonton Shio Ramen
On an earlier visit, I had the Wonton Shio Ramen with chicken broth, pork wonton, chicken chashu, and ajitama egg.
That exact ramen is no longer on the current menu.
The noodle section has changed, which is another reason this old review needed to be updated.
Chocolate Pie
I also had the Chocolate Pie.
The current menu still offers Chocolate Pie, now described as milk-chocolate custard with English cream, along with a Daily Sorbet. ce37d670-997c-4145-8e8b-54168fa…
A bar like Tan Tan does not need a twelve-item dessert program.
Two options are plenty if they are good.
Tan Tan’s earlier Back to Basics menu, photographed before the Perspective menu discussed in the updated review.
What’s New on the Tan Tan Menu
The current menu gives me several reasons to go back.
Spring Rolls Royce
The Spring Rolls Royce is a cold harumaki with tuna tartare, sesame seeds, mayonnaise, and nori powder. ce37d670-997c-4145-8e8b-54168fa…
The name alone tells you something about the personality of the place.
It sounds playful, but the ingredients still make sense.
This would probably be one of the first things I order on my next visit.
Pork Gyoza
The current Pork Gyoza is filled with pork and vegetables and served with soy sauce and vinegar. ce37d670-997c-4145-8e8b-54168fa…
Simple, familiar, and probably very easy to order another plate of after the first one disappears.
Shrimp Wonton
The Shrimp Wonton comes with chili crunch, soy sauce, and sesame. ce37d670-997c-4145-8e8b-54168fa…
I find this particularly interesting because the wonton has moved from the older ramen I ate into its own snack.
Ikura Fries
The Ikura Fries might be the new dish I am most curious about.
They are tempura-style fries with salmon roe, mayonnaise, and aonori. ce37d670-997c-4145-8e8b-54168fa…
Fries and ikura sounds completely unnecessary.
Which obviously means I need to order them.
Squid Roll
The Squid Roll is fried squid with red onion, pickles, and nirá mayonnaise on a bun. ce37d670-997c-4145-8e8b-54168fa…
Again, this is the kind of food that makes sense here.
You are not being asked to sit silently and analyze every bite.
You are supposed to eat, drink, talk, listen to the music, and enjoy yourself.
Unadon and Ikuradon
The larger dishes now include Unadon, with unagi, teriyaki eggs, and rice, and Ikuradon, with salmon roe, marinated soft egg yolk, green onion, wasabi, and roasted seaweed. ce37d670-997c-4145-8e8b-54168fa…
Those make Tan Tan more viable as a full dinner rather than simply somewhere you stop for drinks and snacks.
The Noodle Menu Has Changed Too
The older Wonton Shio Ramen I had is gone, but noodles are definitely not gone from Tan Tan.
The current lineup includes:
Chashumen
Chicken broth seasoned with mushrooms and shoyu tare, pork-belly chashu, ajitama egg, scallions, and sesame.
Kinoko Men
Stir-fried noodles with mushroom sauce and Cantonese broccoli.
Dan Dan Mian
Noodles with ground pork, Asian peppers, oyster sauce, and vegetables. ce37d670-997c-4145-8e8b-54168fa…
That gives me another reason to revisit the kitchen instead of going back and simply ordering the same things I already know.
The 90s Hip-Hop Is Part of the Experience
One of the things I remember most about Tan Tan has nothing to do with food or cocktails.
It is the music.
The 1990s hip-hop gives the room personality.
It helps keep Tan Tan from feeling like one of those cocktail bars where everyone whispers because the drinks are too important.
The atmosphere is lively, but I would not describe it as chaotic.
I like serious food and serious drinks.
I just do not always want them served in a serious room.
Tan Tan gives you quality without draining the fun out of the night.
Why Tan Tan Feels Like São Paulo to Me
São Paulo has changed the way I think about food cities.
My relationship with the city originally grew out of Formula 1.
Now Formula 1 is only part of the reason I keep going back.
The restaurant and cocktail scene has become just as important to me, and places like Tan Tan are a big reason why.
It is not trying to feel like New York.
It is not trying to feel like London.
It is not trying to recreate Tokyo.
There are influences from all of those places and more, but the final result still feels connected to São Paulo.
That is what makes a city interesting to me.
I do not travel halfway around the world because I want exactly what I already have at home.
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